Advertising
Real-Time Bidding Digital Display Ad Spending, 2010-2016 [CHART]
Real-time bidding (RTB) will account for 13% of all US display advertising spending this year, more than triple its share in 2010.
Read MorePreferred Method Of Contact With New Ad Agency, September 2012 [CHART]
Email was marketers preferred method of contact with a new ad agency, with an overwhelming 76.8% of marketers indicating this.
Read MoreHow Marketers Discover Ad Agencies, September 2012 [CHART]
More than three-quarters of US agencies reported that their most frequent business opportunities were digital, with another 52.6% citing social media specifically.
Read MoreFavored Data For Targeting Digital Advertising, November 2012 [CHART]
81% of agencies say they use trusted offline data to best target digital advertising.
Read MorePremium Content Publishers vs. Facebook, November 2012 [CHART]
Agencies and marketers rate premium content publishers higher than Facebook for brand-focused advertising.
Read MoreGlobal Ad Spending Growth By Sector, H1 2012 [CHART]
The telecom sector led all industries in global ad spending growth for the first half (H1) of 2012.
Read MoreMost Effective Types Of Marketing According To Marketers vs. Internet Users, October 2012 [CHART]
Marketers and the consumers they are trying to reach disagreed on the effectiveness of a wide variety of ad types.
Read MoreFavorite Ad Media Of US Internet Users, October 2012 [CHART]
US marketers even rated online ads better than TV ads—though just barely, with 51% saying that they were more effective.
Read MoreMobile Accidental Click Rates, 2012 [CHART]
GoldSpot Media reported in October that 38% of clicks on static banner ads it served, and 13% of clicks on rich media banners, were accidental.
Read MoreB2B Marketing Strategies, 2011 & 2012 [CHART]
That was up 5 percentage points from usage levels in 2011, impressive considering the already-high level of interest in content marketing.
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