Advertising
10 Most Liked Commercials Of 2012 [LIST]
Nielsen has released its lists of most liked new commercials for 2012.
Read MoreGlobal eTailing Challenges, November 2012 [CHART]
The leading challenge for eTailers was improving conversions, cited by 63.1% of respondents.
Read MoreUS Total Media Ad Spending Share By Channel, 2010-2016 [CHART]
Just 2.4% of total ad spending in the US will go toward mobile ads in 2012.
Read MoreUS Net Mobile Display Ad Revenue Share By Company, 2011-2014 [CHART]
Facebook is set to garner an 18.4% share of the US mobile display advertising market this year.
Read MoreUS Net Mobile Advertising Revenues By Company, 2011-2014 [CHART]
eMarketer estimates Facebook’s US mobile ad revenues will hit $339 million in 2012.
Read MoreUS Mobile Advertising Spending, 2010-2016 [CHART]
eMarketer expects overall spending on mobile advertising in the US, including display, search and messaging-based ads served to mobile phones and tablets, to rise 180% this year to top $4 billion.
Read MoreAd Agency Interest In Social Media By Sites, Q3 2009 – Q3 2012 [CHART]
Q3 2012 findings from media buying and solutions provider STRATA showed 91.9% of ad agencies were using social media.
Read MoreUS Mobile Gaming Revenues, 2010-2016 [CHART]
US mobile gaming revenue will come from a combination of paid downloads, in-game purchases of virtual goods and in-game advertising.
Read MoreB2B Online Strategies, December 2012 [CHART]
Among B2B companies, search engine optimization (SEO) is the most popular of 7 identified online marketing strategies, though social media is close behind.
Read MoreMobile Ad Spending Growth By Vertical, Q3 2012 [CHART]
10 verticals grew their mobile ad spending on the Millennial Media platform by triple-digits in Q3.
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