Advertising
Top Ten Telecasts Of 2012 [TABLE]
The four Super Bowl televised broadcasts—the game itself, the pre-kick show, kick-off show and post-kick show—were the top four single-telecast programs last year.
Read MoreAttitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]
More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.
Read MoreSearch Advertising Revenue For Top Four Search Engines, 2010-2014 [CHART]
Advertising revenue—particularly search advertising—remains Google’s bread and butter.
Read MorePerceptions Of Social Media Ad Effectiveness, January 2013 [CHART]
64% of US digital marketing and media professionals will be increasing their paid social media advertising budgets this year, primarily by modest amounts.
Read MoreMarketing Channels That Are Falling Out Of Favor In 2013 [CHART]
Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.
Read MoreOnline Advertising Revenue Targets, January 2013 [CHART]
7 in 10 online advertisers are more focused on driving direct revenue outcomes from online advertising this year than last.
Read MoreAverage Cost Of Super Bowl Ads, 2008-2012 [CHART]
The upcoming Super Bowl, the biggest sporting event of the year, is obviously also a huge event for advertisers, who spent an average of $3.4 million per 30-second TV spot last year.
Read MoreBenefits Of Online vs. Offline Advertising, January 2013 [CHART]
23% of North American marketers said the most important benefit was online advertising was more accurate targeting than offline advertising.
Read MoreLocal Ad Sales Forecast For 2013 [CHART]
89.3% of media sales professionals project revenue increases of some degree this year, compared to just 5.9% forecasting a decline.
Read MoreB2B Conversion Rates By Website Traffic Source, 2012 [CHART]
Of the various drivers of B2B website traffic, email has by far the highest conversion rate.
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