Outdoor Advertising

e-Strategy Trends’ continually updated collection of outdoor advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Ads That Influence Purchases [CHART]

via marketingcharts.com TV ads influence a larger proportion of online consumers to purchase a product or service than a variety of other advertising media, finds ExactTarget [pdf] in an April 2012 report. 53% of respondents said a TV ad had influenced them to purchase a product or service in the past 12 months, putting TV…

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