Email marketing captures an average 15% of SMB marketing budgets.
About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.
54% of advertising agencies say their clients are more interested in advertising on TV than any other medium, compared with 30% who feel the same way about digital.
Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.
Of those SMBs who have used mobile advertising, a solid 83% said they were at least somewhat likely to use it again in 2013.
SMBs will devote 26.6% of their local ad budgets to newspapers (18.6%) and other print media (8%) this year.
Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still see the local paper as a valuable advertising medium.
Global advertising spending will grow by 4% this year.
Just 2.4% of total ad spending in the US will go toward mobile ads in 2012.
US out-of-home advertising expenditures climbed 4.4% year-over-year in Q3, to more than $1.5 billion.