This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.
Most small business owners are self-taught when it comes to marketing and promoting their businesses. And while most do some form of marketing for their businesses, fewer than half consider themselves marketing savvy.
With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022.
About 7.5 million workers – or 5.1% of the workforce – commutes by public transportation on a typical workday. But in some metro areas commuting rates are far higher.
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.