Online Advertising

e-Strategy Trends’ continually updated collection of online advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Brazillian Online Ad Growth [CHART]

via According to January 2012 statistics from IBOPE Nielsen Online, Nielsen’s local subsidiary in the country, the number of advertisers in Brazil using online display ads increased nearly 40% year over year. Read the rest at eMarketer. Rate this post

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US Online Vs. Traditional Ad Spending, 2012-2016 [CHART]

via BIA/Kelsey defines local advertising as any form of advertising that provides companies with access to a local audience. Though total US local ad spending is expected to grow slowly but steadily over the next four years, digital ad spending will enjoy double-digital growth each year, while traditional investment remains relatively flat. Read the…

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