Online Advertising

e-Strategy Trends’ continually updated collection of online advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.

US Healthcare & Pharma Online Ad Spending, 2011-2016 [CHART]

via emarketer.com Digital advertising spending by the US healthcare and pharmaceutical industry will hit $1.58 billion in 2012 and rise to $2.48 billion by 2016. But even as marketers move larger percentages of their budgets online, expiring patents and regulatory challenges will conspire to temper spending growth. Read the rest at eMarketer. Rate this post

Read More

Global Online Ad Spending By Type, 2010-2014 [CHART]

via marketingcharts.com Rapid growth in social media and online video advertising is driving increases in the global display advertising market, which is forecast to rise by 20% annually from 2011 through 2014, according to a June 2012 forecast from ZenithOptimedia. The forecast calls for display advertising to account for 40% of global internet advertising in…

Read More

Global Entertainment & Media Spending Growth [CHART]

via marketingcharts.com Global spending on entertainment and media (E&M) increased by 4.9% in 2011, slightly more rapid than 2010’s 4.5% growth, but representing a lower rate than in previous years, according to a June 2012 report from PricewaterhouseCoopers (PwC). Internet advertising saw the fastest growth, of 18.7%, followed by TV subscriptions and license fees (excluding…

Read More

Internet Ad Revenues By Industry, 2010 vs 2011 [CHART]

via marketingcharts.com Retail advertisers represented the largest vertical in terms of internet ad spending, at 22% share, slightly up from 21% last year. Retail industry spending in 2011 stood at $7.1 billion, up 21% from $5.5 billion a year earlier. Financial services was the next-largest vertical, at 13% share, or $4.1 billion, up from 12%…

Read More

Q1 Online Ad Revenues, 1996-2012 [CHART]

via marketingcharts.com Online advertising revenues continue to climb upwards, according to June 2012 figures from the IAB and PricewaterhouseCoopers (PwC). Revenues in Q1 set a new peak of $8.4 billion, representing a 15% increase from Q1 2011’s $7.3 billion. Despite this solid growth rate, it actually represents a slowdown from Q4, which grew at a…

Read More

Annual Online Ad Revenues, 2002-2012 [CHART]

via marketingcharts.com The Q1 growth comes after April 2012 figures, also from the IAB and PwC, showing that internet advertising revenues reached a record $31.74 billion in 2011, representing a 21.9% increase from $26.04 billion in 2010. This was the most rapid year-over-year growth since 2007 (26%), and drove online ad revenues past cable TV…

Read More

2011 Online Ad Revenue by Format [CHART]

via marketingcharts.com Search remained the top advertising format by revenue share in 2011, a position it has held since 2006. Search accounted for 46.5% of revenues, up almost 4% from 44.7% in 2010. In dollar terms, search revenues reached $14.8 billion, representing an increase of close to 27% from $11.7 billion the previous year. Display-related…

Read More

Online Ad Revenues, 1996-2012 [CHART]

via marketingcharts.com Online advertising revenues continue to climb upwards, according to June 2012 figures from the IAB and PricewaterhouseCoopers (PwC). Revenues in Q1 set a new peak of $8.4 billion, representing a 15% increase from Q1 2011’s $7.3 billion. Despite this solid growth rate, it actually represents a slowdown from Q4, which grew at a…

Read More