35.9% of North American marketers planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).
This infographic by WordStream breaks down Google’s daily ad revenue.
Local mobile ad spending grew from $0.7 billion in 2011 to $1.2 billion in 2012.
This infographic by ReTargeter looks at online political ad spending for the 2012 presidential campaign.
Retail advertisers accounted for 20% of the $17 billion in first half (H1) revenues, or $3.4 billion.
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Marketers are moving in greater numbers to newer media such as location-based applications and viral video.
In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.
Digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of their total marketing budget on digital and social media in 2012.