84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.
Nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content.
The most commonly used term among ads tracked by the company was Sponsor or Sponsored, with 54% representation.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Sometimes publishers realize they won’t fulfill an audience requirement and resort to purchasing traffic from third parties, also known as dark traffic.
This infographic from MediaMiser highlights what the future of public relations will look like as technology transforms the industry.
App store search accounts for more than 67% of actual new app discovery.
The presidential campaigns have had the most variation in ads served.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.