Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
Baby Boomers are projected to soon account for 70% of disposable income.
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
Newspaper ad revenue declined another 4% year over year, to $19.9 billion – less than half of what it was a decade ago.