Newspaper Advertising

e-Strategy Trends’ continually updated collection of newspaper advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Marketing Budget Changes Due To Attribution By Channel [CHART]

via More than half of marketers and agencies say that the primary impact of attribution on digital spending is an increase in spending on some digital channels, according to an April 2012 report from Econsultancy and Google Analytics. And the biggest beneficiaries of that increased spend appear to be search and display. In fact,…

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