Newspaper Advertising

e-Strategy Trends’ continually updated collection of newspaper advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Programmatic Advertising Channels [CHART]

Chart: Programmatic Advertising Channels

Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.

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