Native social ads are expected to overtake social display ads in revenue next year.
Search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018.
Copyblogger solicited 2,088 people for their opinions on native advertising for this infographic.
Awareness was the top marketing objective for native mobile ads among US digital marketing professionals.
Native ad spending on social media alone is estimated to grow from $3.1 billion this year to $5.0 billion in 2017.
Native social ad revenues – primarily driven by Facebook’s Sponsored Stories and Twitter’s Promoted Tweets – will reach $5 billion in 2017, up from roughly $4.6 billion in the previous forecast.
Corporations spent on average 37% share of their marketing budgets this year on branded content.
While more publishers (62%) have experience with native ads than brands (41%) and agencies (34%), each group intends to use native ads more in the next year.
The majority of US marketers used engagement to measure native advertising.
Nearly all respondents reported that native ads were very or somewhat effective at branding.