Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.
Two-thirds of Association of National Advertisers respondents agreed that native advertising needed clear disclosure, while just 13% disagreed.
BI Intelligence forecast that US native ad spending would rise by 35.4% in 2015, to $10.7 billion.
US native social media ad spending is expected to reach $18.4 billion in 2019, over 240.7% more than the $5.4 billion estimated for 2014.
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Among US media buyers polled in May 2014, 73% employed native advertising.
US native ad spending came in at $1.3 billion in 2013 and expected this to rise drastically through 2018, when it would reach $9.4 billion.
29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.
Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.
Market demand is the biggest obstacle to increased business in native advertising, according to half of premium publishers recently surveyed by Polar.