Native Advertising
Content Marketing Statistics [INFOGRAPHIC]
This infographic from Review 42 illustrates 47 sets of statistics to inform your content marketing efforts.
Read MoreVideo Content Amplification Channels [CHART]
A large majority (89%) of marketers use video as part of their content strategy, which is not surprising considering marketers believe video converts better than other content. But how do marketers get their video content to their audiences? A new report from Wibbitz reveals that when marketers promote their videos, either organically or through paid ads, an overwhelming number turn to social media, even more so than their own websites or blogs.
Read MoreMobile Advertising [INFOGRAPHIC]
This infographic from Connext Digital illustrates some statistics and trends about mobile advertising.
Read MorePlayable Ads Lead In-App Formats [CHART]
Playable ads do just that by allowing users to actively engage with a branded experience or demo a gaming app before downloading it instead of passively watching a video.
Read MoreNative Advertising Share Of Budgets [CHART]
National advertisers involved in native advertising, branded content and TV integrated marketing are devoting ever-larger proportions of their TV and digital budgets to these efforts and reporting greater maturity with native advertising.
Read MoreMarketing Budget Trends For Industrial Companies In 2017 [CHART]
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Read MoreApp Install Ad Budget Allocations [TABLE]
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Read MoreTop App Installation Marketing Methods [CHART]
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
Read MoreHow Magazines Produce Native Ads [CHART]
More than twice as many respondents said they rely on their editorial team for the production of native ads vs. their own native ad studio.
Read MorePeople Who Have Felt Deceived By Sponsored Content [CHART]
Nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content.
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