![Marketing Budget Trends For Industrial Companies In 2017 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/Industrial-Marketing-Budget-Trends-in-2017-Jan2018-150x150.png)
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
App Install Ad Budget Allocations [TABLE]
![App Install Ad Budget Allocations [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/app-install-ad-budget-allocations-150x150.png)
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Top App Installation Marketing Methods [CHART]
![Top App Installation Marketing Methods [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Top-App-Installation-Marketing-Methods-150x150.png)
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
How Magazines Produce Native Ads [CHART]
![How Magazines Produce Native Ads [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/01/How-Magazines-Produce-Native-Ads-150x150.gif)
More than twice as many respondents said they rely on their editorial team for the production of native ads vs. their own native ad studio.
People Who Have Felt Deceived By Sponsored Content [CHART]
![People Who Have Felt Deceived By Sponsored Content [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/10/People-Who-Have-Felt-Deceived-By-Sponsored-Content-150x150.gif)
Nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content.
How Native Ads Are Labeled [CHART]
![How Native Ads Are Labeled [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/10/How-Native-Ads-Are-Labeled-150x150.gif)
The most commonly used term among ads tracked by the company was Sponsor or Sponsored, with 54% representation.
Barriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]
![Barriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/07/PulsepointDigiday-Top-Barriers-Content-Marketing-Native-May2015-150x150.png)
Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.
Barriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]
![Barriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/05/PulsepointDigiday-Top-Barriers-Content-Marketing-Native-May2015-150x150.png)
Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.
Channel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]
![Channel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/04/187020-150x150.gif)
Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.
Terms That Best Describe Native Advertising, Q4 2014 [CHART]
![Terms That Best Describe Native Advertising, Q4 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/03/185205-150x150.gif)
Two-thirds of Association of National Advertisers respondents agreed that native advertising needed clear disclosure, while just 13% disagreed.
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