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Home » Advertising Statistics & Trends [FEED] » Native Advertising

Native Advertising Share Of Budgets [CHART]

Chart: Native Advertising Share of Budgets

National advertisers involved in native advertising, branded content and TV integrated marketing are devoting ever-larger proportions of their TV and digital budgets to these efforts and reporting greater maturity with native advertising.

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December 21, 2018 By David Erickson
Filed Under: Ad Spending, Advertising, Marketing Budgets, Native Advertising

Marketing Budget Trends For Industrial Companies In 2017 [CHART]

Chart: Industrial Marketing Budget Trends in 2017

Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.

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March 18, 2018 By David Erickson
Filed Under: Advertising, B2B Marketing, Banner Advertising, Blog Marketing, Content Marketing, Display Advertising, Email Advertising, Email Marketing, Event Marketing, Internet Advertising, Magazine Advertising, Marketing Budgets, Mobile Marketing, Native Advertising, Online Advertising, Podcasting, Print Advertising, Programmatic Advertising, Public Relations, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing, Web Development, Webinar Marketing Tagged With: Blogging, Chart, Direct Mail, Industrial Marketing, Manufacturing Marketing, Online Directories, Statistics, Telemarketing, Tradeshow Marketing

App Install Ad Budget Allocations [TABLE]

Table: App Install Ad Budget Allocations

Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.

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February 23, 2018 By David Erickson
Filed Under: Advertising, Banner Advertising, Display Advertising, Marketing Budgets, Mobile Advertising, Mobile Marketing, Native Advertising, Online Behavior, Outdoor Advertising, Print Advertising, Radio Advertising, Social Media Advertising, Social Media Marketing, Television Advertising, Video Marketing Tagged With: Broadcast Advertising, Mobile Apps, Mobile Video, Social Video, Statistics, Table

Top App Installation Marketing Methods [CHART]

Chart: Top App Installation Marketing Methods

Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.

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July 24, 2017 By David Erickson
Filed Under: Advertising, Banner Advertising, Consumer Behavior, Mobile Marketing, Native Advertising, Online Behavior, Outdoor Advertising, Print Advertising, Radio Advertising, Social Media Advertising, Social Media Marketing, Television Advertising, Video Advertising, Video Marketing Tagged With: Chart, Mobile Apps, Playable Advertising, Social Video, Statistics, Video Advertisting

How Magazines Produce Native Ads [CHART]

Chart: How Magazines Produce Native Ads

More than twice as many respondents said they rely on their editorial team for the production of native ads vs. their own native ad studio.

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January 9, 2017 By David Erickson
Filed Under: Advertising, Magazine Advertising, Native Advertising Tagged With: Chart, Statistics

People Who Have Felt Deceived By Sponsored Content [CHART]

People Who Have Felt Deceived By Sponsored Content

Nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content.

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November 4, 2016 By David Erickson
Filed Under: Advertising, Consumer Behavior, Internet Advertising, Native Advertising, Online Advertising, Online Behavior Tagged With: Chart, Sponsored Content, Statistics, Trust

How Native Ads Are Labeled [CHART]

How Native Ads Are Labeled

The most commonly used term among ads tracked by the company was Sponsor or Sponsored, with 54% representation.

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November 3, 2016 By David Erickson
Filed Under: Advertising, Consumer Behavior, Internet Advertising, Native Advertising, Online Advertising, Online Behavior Tagged With: Chart, Sponsored Content, Statistics

Barriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]

Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.

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July 21, 2015 By David Erickson
Filed Under: Advertising, Analytics, Content Marketing, Native Advertising Tagged With: Chart, Content Marketing ROI, ROI, Statistics

Barriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]

Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.

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May 22, 2015 By David Erickson
Filed Under: Advertising, Content Marketing, Native Advertising, Online Behavior Tagged With: Chart, ROI, Statistics

Channel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]

Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.

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April 1, 2015 By David Erickson
Filed Under: Advertising, Display Advertising, Internet Advertising, Mobile Advertising, Mobile Marketing, Native Advertising, Online Advertising, Programmatic Advertising, Social Media Advertising, Social Media Marketing, Television Advertising, Video Advertising, Video Marketing Tagged With: Chart, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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