Native Advertising
Mobile Advertising [INFOGRAPHIC]
This infographic from Connext Digital illustrates some statistics and trends about mobile advertising.
Read MorePlayable Ads Lead In-App Formats [CHART]
Playable ads do just that by allowing users to actively engage with a branded experience or demo a gaming app before downloading it instead of passively watching a video.
Read MoreNative Advertising Share Of Budgets [CHART]
National advertisers involved in native advertising, branded content and TV integrated marketing are devoting ever-larger proportions of their TV and digital budgets to these efforts and reporting greater maturity with native advertising.
Read MoreMarketing Budget Trends For Industrial Companies In 2017 [CHART]
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Read MoreApp Install Ad Budget Allocations [TABLE]
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Read MoreTop App Installation Marketing Methods [CHART]
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
Read MoreHow Magazines Produce Native Ads [CHART]
More than twice as many respondents said they rely on their editorial team for the production of native ads vs. their own native ad studio.
Read MorePeople Who Have Felt Deceived By Sponsored Content [CHART]
Nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content.
Read MoreHow Native Ads Are Labeled [CHART]
The most commonly used term among ads tracked by the company was Sponsor or Sponsored, with 54% representation.
Read MoreBarriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]
Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.
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