Mobile Advertising

e-Strategy Trends’ continually updated collection of mobile advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Mobile CTRs For Travel Category [CHART]

via marketingcharts.com Spring, summer, and holiday months are the best times for advertisers to leverage mobile traffic to travel channels, says Jumptap in a May 2012 report. Looking at traffic and click-through rate (CTR) patterns for the travel channel in 2011, the study finds that while travel channel traffic peaked in August, CTRs were highest…

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Text Message Ad Behavior [CHART]

via marketingcharts.com Among consumers who have signed up for text alerts from retailers and merchants, 26% say that the information they received has led them to purchase the promoted product in the store, while 25% say they have purchased a different product from the store, according to [pdf] May 2012 survey results from Placecast. Similarly,…

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Social Overtakes Search In Spending [CHART]

via mediapost.com Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned by Comcast, found…

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US Mobile Search Spending By Device, Q1 2012 [CHART]

via emarketer.com Search advertising continued its strong worldwide growth in Q1 2012, according to research from digital marketing solution provider IgnitionOne. The company found that global search ad spending grew 30% year over year, double the growth rate of Q1 2011. The figure was also the highest year-over-year growth rate for search ad spending in…

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Global Mobile Media Growth, 2011-2012 [CHART]

via marketingcharts.com Global mobile media revenues are projected to reach almost $150 billion this year, representing a 17% rise from $128 billion in 2011, says Strategy Analytics in an April 2012 report. Advertising revenue will grow faster than consumer spend (85.4% vs. 13.4%), meaning that advertiser spend will account for more than 7.7% of global…

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Relevance Of Information Sources [CHART]

via marketingcharts.com The Nielsen survey also asked respondents to identify which advertising and brand messaging platforms are the most relevant to them when searching for information about the products, finding that the relevancy results often mirrored the trust responses. Recommendations from friends and family again topped the list, at 90% of respondents, followed by consumer…

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Trust In Sources [CHART]

via marketingcharts.com Global online consumers place the most amount of trust in earned media, and the least in ads served on mobile phones, finds Nielsen [download page] in an April 2012 report. An impressive 92% of consumers surveyed around the world said they trust earned media, such as word-of-mouth or recommendations from friends and family,…

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Local vs. National US Mobile Ad Revenues, 2011-2016 [CHART]

via marketingcharts.com Locally targeted ads are forecast to account for 65% share of total US mobile ad revenues in 2016, according to details from an April 2012 BIA/Kelsey Group blog post. Specifically, local will account for $5 billion of the projected $7.7 billion in mobile ad revenues. This represents a dramatic increase from the estimated…

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