The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Facebook gets a grade of A from marketing executives for its targeting effectiveness.
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
Baby Boomers are projected to soon account for 70% of disposable income.
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.