Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.
US advertisers will spend $19.02 billion on magazine ads in 2015, up just 0.9% from 2014.
Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.
Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.
US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Organic search remains the leading method by which US adults find online information and websites.
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.