American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
This heatmap of an eye tracking analysis by Sticky of a Dolce & Gabbana ad illustrates how viewers of the ad focus almost exclusively on Scarlett Johansson’s eyes.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Baby Boomers are projected to soon account for 70% of disposable income.