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2011 Online Ad Revenue by Format [CHART]

via marketingcharts.com Search remained the top advertising format by revenue share in 2011, a position it has held since 2006. Search accounted for 46.5% of revenues, up almost 4% from 44.7% in 2010. In dollar terms, search revenues reached $14.8 billion, representing an increase of close to 27% from $11.7 billion the previous year. Display-related…

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Most Popular Types Of Advertising [CHART]

via marketingcharts.com Social media and search advertising are projected to be the most popular advertising tools this year, each cited by 24% of respondents to a PointRoll survey [pdf] of US marketing professionals, conducted by Kelton Research and released in March 2012. Display advertising followed closely, chosen by 22% of respondents. There was then a…

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