Mobile video ad spending, in particular, will continue to grow at triple-digit rates this year, with banners, rich media and other display ads predicted to rise 78.3% compared to search’s 76.4%.
Almost half of B2B marketing pros saw delivering content to the right segment as the No. 1 tactic that would improve their email marketing program.
Site and search retargeting were tactics already in use by nearly all media buyers surveyed, whereas a significantly smaller 40% had started using FBX.
Of those who had been overwhelmed by online ad spam, more than one-third said they would leave the website they were on as a result.
Among types of online ads, irrelevant pop-up ads irked the greatest percentage of respondents (79%).
More than nine in 10 internet users reported encountering an annoying ad somewhere, according to the poll.
Online ad revenues grew by 15% year-over-year in 2012.
About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads.
The pace of increase helped expand digital radio advertising’s share of total local digital ad dollars by one-fifth of a percentage point, to 2% of the total.
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.