Virtually all the spending growth going to search, banners and rich media ad formats will go toward the mobile channel.
BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.
Display-related advertising continue to be the second-largest format, accounting for 30% of revenues in H1, down from 33% a year earlier as display’s 9% year-over-year rise trailed the overall average.
This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.
In 2010, just 2.1% of all digital search ad dollars were spent on mobile devices. This year, that share will reach 22.1%.
Marketers rated face-to-face event attendance and face-to-face event sponsorship as the top two methods of developing awareness of new products and services, as well as generating targeted leads.
45% B2B marketers expected to increase search engine advertising spending.
Face-to-face event attendance is rated the most successful platform, by a fairly wide margin.
35% of US internet users said they would like to receive personalized ads or recommendations online.