Display Advertising

e-Strategy Trends’ continually updated collection of display advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Channels Used For Personalization [CHART]

Chart: Channels Used For Personalization

Some 71% of organizations – primarily based in the UK and Europe – undertake some form of personalization in their marketing activity, according to the latest Optimization Report (previously Conversion Rate Optimization Report) from Econsultancy and RedEye Optimisation.

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Programmatic Advertising Channels [CHART]

Chart: Programmatic Advertising Channels

Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.

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