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Ad Spending

e-Strategy Trends’ continually updated collection of ad spending trends and statistics for marketing, public relations, advertising and strategic communications professionals.

US Political Ad Spending By Media, 2008 & 2012 [CHART]

via Research firm Borrell Associates in March estimated that US political ad spending on the internet would total $159.2 million this year, thanks to all of the attention being paid to the presidential race. While that figure represents only 1.5% of total political ad spending this year, it’s also a massive 617% increase from…

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Global Entertainment & Media Spending Growth [CHART]

via Global spending on entertainment and media (E&M) increased by 4.9% in 2011, slightly more rapid than 2010’s 4.5% growth, but representing a lower rate than in previous years, according to a June 2012 report from PricewaterhouseCoopers (PwC). Internet advertising saw the fastest growth, of 18.7%, followed by TV subscriptions and license fees (excluding…

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The Shift Toward Digital Ad Spending [CHART]

via rswus-spending-shift-traditional-digital-ads-june2012.pngAlmost 3 in 10 marketers say they have shifted at least half of their marketing spending from traditional to digital advertising over the past 3 years, according to June 2012 survey results from RSW/US. The data also shows that 2 in 3 have moved at least 30% of their budgets from traditional to…

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TV vs. Online Video Ad Spending Growth, 2010-2016 [CHART]

via Someday, online video will almost certainly become so disruptive that TV advertising will have to integrate with it. Several forces are in play that will likely fuel that eventual fusion, most notably the availability of high-quality video content and associated advertising across five increasingly used digital screens—desktop computers, notebook computers, smartphones, tablets and…

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Local vs. National Social Media Ad Spending, 2011-2016 [CHART]

via Breaking down the forecast into local vs. national spend, BIA/Kelsey predicts that the local segment of US social media advertising revenues will grow from $840 million in 2011 to $1.2 billion this year, representing a 43% increase. This means that this year, the local segment will hold 25% share of total social media…

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Social Media Ad Spending, 2011-2016 [CHART]

via US social media advertising revenues will increase from $3.8 billion in 2011 to $4.8 billion this year, and then more than double to $9.8 billion in 2016, details BIA/Kelsey in a May 2012 forecast. Defining social media advertising as money spent on advertising formats across social networks, the company predicts that display, which…

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Mobile Search Ad Spending, Jan-Dec 2011 [CHART]

via According to March 2012 data from online advertising management platform Marin Software, paid search spends share of US mobile advertising continues to climb. In January 2011, paid search accounted for 3.4% of US mobile ad spending. By December 2011, that share rose to 8.7%. Read the rest at eMarketer.

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2011 TV Ad Spending [CHART]

via TV ad spend hit $71.8 billion in 2011, representing a 4.5% increase from $68.7 billion in 2010, and 12.7% growth from $63.7 billion in 2009, according to a May 2012 report from Nielsen. Spot TV claimed the largest share of spend, at 32%, while cable TV grew 5.4% year-over-year and network TV declined…

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US Ad Spending Forecast To Grow 2.2% in 2012 [CHART]

via US advertising revenues (excluding Political and Olympics – P&O) grew 1.6% in Q4 2011 and 3.1% for the full year to reach $171.7 billion, according to May 2011 figures from MagnaGlobal. Including P&O into the equation, the company reports a more moderate 1.7% year-over-year growth. This compares to recent Kantar Media figures, which…

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