Ad Spending

e-Strategy Trends’ continually updated collection of ad spending trends and statistics for marketing, public relations, advertising and strategic communications professionals.

The Shift Toward Digital Ad Spending [CHART]

via marketingcharts.com rswus-spending-shift-traditional-digital-ads-june2012.pngAlmost 3 in 10 marketers say they have shifted at least half of their marketing spending from traditional to digital advertising over the past 3 years, according to June 2012 survey results from RSW/US. The data also shows that 2 in 3 have moved at least 30% of their budgets from traditional to…

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TV vs. Online Video Ad Spending Growth, 2010-2016 [CHART]

via emarketer.com Someday, online video will almost certainly become so disruptive that TV advertising will have to integrate with it. Several forces are in play that will likely fuel that eventual fusion, most notably the availability of high-quality video content and associated advertising across five increasingly used digital screens—desktop computers, notebook computers, smartphones, tablets and…

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Local vs. National Social Media Ad Spending, 2011-2016 [CHART]

via marketingcharts.com Breaking down the forecast into local vs. national spend, BIA/Kelsey predicts that the local segment of US social media advertising revenues will grow from $840 million in 2011 to $1.2 billion this year, representing a 43% increase. This means that this year, the local segment will hold 25% share of total social media…

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Social Media Ad Spending, 2011-2016 [CHART]

via marketingcharts.com US social media advertising revenues will increase from $3.8 billion in 2011 to $4.8 billion this year, and then more than double to $9.8 billion in 2016, details BIA/Kelsey in a May 2012 forecast. Defining social media advertising as money spent on advertising formats across social networks, the company predicts that display, which…

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Mobile Search Ad Spending, Jan-Dec 2011 [CHART]

via emarketer.com According to March 2012 data from online advertising management platform Marin Software, paid search spends share of US mobile advertising continues to climb. In January 2011, paid search accounted for 3.4% of US mobile ad spending. By December 2011, that share rose to 8.7%. Read the rest at eMarketer. 0.0 00

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2011 TV Ad Spending [CHART]

via marketingcharts.com TV ad spend hit $71.8 billion in 2011, representing a 4.5% increase from $68.7 billion in 2010, and 12.7% growth from $63.7 billion in 2009, according to a May 2012 report from Nielsen. Spot TV claimed the largest share of spend, at 32%, while cable TV grew 5.4% year-over-year and network TV declined…

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US Ad Spending Forecast To Grow 2.2% in 2012 [CHART]

via marketingcharts.com US advertising revenues (excluding Political and Olympics – P&O) grew 1.6% in Q4 2011 and 3.1% for the full year to reach $171.7 billion, according to May 2011 figures from MagnaGlobal. Including P&O into the equation, the company reports a more moderate 1.7% year-over-year growth. This compares to recent Kantar Media figures, which…

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Japanese Ad Spending [CHART]

via emarketer.com via emarketer.com In a year when Japan suffered a catastrophic earthquake, tsunami and nuclear crisis, total ad spending dropped by 2.3%, according to a February 2012 report from Dentsu, the largest ad agency in the country. The decrease was slightly worse than the one in 2010, but much better than the precipitous drop…

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Hispanic Advertising Spending By Media [CHART]

via marketingcharts.com US advertiser spending in almost all traditional mediums targeted at Hispanic audiences (Spanish advertising mediums) grew between 2010 and 2011, reflecting the potential of this young and growing market, which is forecast to reach $1.5 trillion in buying power by 2015, according to [download page] an April 2012 report from Nielsen. Total advertising…

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