Ad Spending

e-Strategy Trends’ continually updated collection of ad spending trends and statistics for marketing, public relations, advertising and strategic communications professionals.

US Healthcare & Pharma Online Ad Spending, 2011-2016 [CHART]

via emarketer.com Digital advertising spending by the US healthcare and pharmaceutical industry will hit $1.58 billion in 2012 and rise to $2.48 billion by 2016. But even as marketers move larger percentages of their budgets online, expiring patents and regulatory challenges will conspire to temper spending growth. Read the rest at eMarketer. 0.0 00

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Global Online Ad Spending By Type, 2010-2014 [CHART]

via marketingcharts.com Rapid growth in social media and online video advertising is driving increases in the global display advertising market, which is forecast to rise by 20% annually from 2011 through 2014, according to a June 2012 forecast from ZenithOptimedia. The forecast calls for display advertising to account for 40% of global internet advertising in…

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