US digital political ad spending will leap almost 9,000% to pass $1 billion next year—nearly seven times more than $159.2 million in 2012, the last presidential election year.
The top 500 US advertisers allocated an estimated 8.4% share of their spending to Hispanic dedicated efforts ($7.1 billion), up from 5.5% in 2010.
eMarketer expects mobile to overtake desktop for US search ad dollars this year, rising from $8.72 billion to $12.85 billion.
After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.
Mobile application installs grew by 182% between January and December 2014, almost keeping pace with the growth in ad spending of 235%.
Mobile increased its share of paid search clicks by 6 percentage points in North America between Q4 2013 and Q4 2014, from one-third to nearly 40%.
US retail paid search clicks for Product Listing Ads and Bing Product Ads combined rose 50.8% year over year in Q4 2014, vs. 6.4% for text ads.
BI Intelligence forecast that US native ad spending would rise by 35.4% in 2015, to $10.7 billion.
Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.
US advertisers will spend $19.02 billion on magazine ads in 2015, up just 0.9% from 2014.