Ad Spending

e-Strategy Trends’ continually updated collection of ad spending trends and statistics for marketing, public relations, advertising and strategic communications professionals.

B2C Marketers’ Ad-Spending Plans [CHART]

Chart: B2C Marketers' Ad-Spending Plans By Platform

Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.

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US Video Ad Spending, 2017-2021 [CHART]

Chart: US Video Ad Spending - 2017-2021

Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.

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