e-Strategy Trends’ continually updated collection of ad spending trends and statistics for marketing, public relations, advertising and strategic communications professionals.
With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022.Read More
Local ad spending in the country will continue to grow in 2018, according to new figures released by BIA/Kelsey. The firm expects US local ad spending to hit $151.2 billion in 2018, a 5.2% increase over $140.9 billion this year.Read More
B2B advertisers will spend $4.07 billion on US digital advertising in 2017, eMarketer estimates. Overall, the B2B digital ad market is growing steadily, and in 2018 it will jump 13% to reach $4.60 billion.Read More
Roughly 188.5 million Americans are expected to watch Super Bowl 52 on Sunday, reports the NRF based on a survey of close to 7,300 adults, and while that may be an optimistic forecast, it’s steady from last year.Read More
Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.Read More
eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.Read More
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.Read More