eMarketer predicts that $2.54 billion will be spent on targeted, addressable TV ads in the US this year. But addressable accounts for just 3.7% of total TV ad spending.
National advertisers involved in native advertising, branded content and TV integrated marketing are devoting ever-larger proportions of their TV and digital budgets to these efforts and reporting greater maturity with native advertising.
This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.
Pinterest ad revenues are estimated to cross the $1 billion mark by 2020. Pinterest is also rising among the ranks of major video ad publishers, like Roku, with the introduction of its new video ad product.
This infograpic by eMarketer breaks down the degree to which marketers are spending on podcast advertising.
With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022.
This infographic from Digital Ready illustrates the latest trends in digital marketing and offers insights into the state of the ever-changing online marketing landscape.
Local ad spending in the country will continue to grow in 2018, according to new figures released by BIA/Kelsey. The firm expects US local ad spending to hit $151.2 billion in 2018, a 5.2% increase over $140.9 billion this year.
B2B advertisers will spend $4.07 billion on US digital advertising in 2017, eMarketer estimates. Overall, the B2B digital ad market is growing steadily, and in 2018 it will jump 13% to reach $4.60 billion.