Share Of Video Ad Views By Device, 2013 vs 2014 [CHART]

Chart - Share Of Video Ad Views By Device

Tablets are popular devices for video viewing but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization.

Mobile Users’ In-Store Activities, February 2015 [CHART]

Chart - Mobile Users

40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.

Primary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]

Chart - Primary B2B & B2C Revenue-Driving Channels

B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.