Advertising Statistics & Trends

e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Prevalence Of Ad Blocking By Website Category, Q2 2015 [CHART]

Chart - Prevalence Of Ad Blocking By Website Category

Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,

Chief Digital Officers By Industry, 2014 [CHART]

Chart - Chief Digital Officers By Industry

CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.