Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
US digital political ad spending will leap almost 9,000% to pass $1 billion next year—nearly seven times more than $159.2 million in 2012, the last presidential election year.
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
Three examples of pharmaceutical commercials that use bizarre mascots to illustrate the benefits of their drugs.
Who has the most emotional response to online video ads? Apparently it’s Millennial men.
Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.