Much of the referral traffic to news articles about US presidential candidates is internal.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016.
Sometimes publishers realize they won’t fulfill an audience requirement and resort to purchasing traffic from third parties, also known as dark traffic.
This infographic from MediaMiser highlights what the future of public relations will look like as technology transforms the industry.
The most commonly used email campaign types aren’t always the most effective.
App store search accounts for more than 67% of actual new app discovery.
Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
The presidential campaigns have had the most variation in ads served.
Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most since the beginning of 2015.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.