2015 Marketing Spending Plans By Channel, December 2014 [CHART]

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.

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B2B Cost-Per-Lead By Channel, October 2014 [CHART]

Chart - B2B Cost-Per-Lead By Channel

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

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Global Mobile Video Ad Impressions By OS & Device, Q3 2014 [CHART]

Chart - Global Mobile Video Ad Impressions By OS & Device

iOS devices accounted for just 32.3% of global mobile ad impressions served during the third quarter on the Opera platform.

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Most Effective Channels To Promote B2B Events, December 2014 [CHART]

Chart - Most Effective Channels To Promote B2B Events

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

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Online Ad Revenue Share By Format, 2013 vs 2014 [CHART]

Chart - Online Ad Revenue Share By Format

Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.

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