Top Influences Over US Consumers’ Purchase Decisions, April 2015 [CHART]

Chart - Top Influences Over US Consumers

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

News Media Economics, Trends [INFOGRAPHIC]

Infographic - News Media Economics, Trends

Newspaper ad revenue declined another 4% year over year, to $19.9 billion – less than half of what it was a decade ago.

Change In Ad Spending By Medium, 2013 vs 2014 [CHART]

Chart - Change In Ad Spending By Medium

After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.

Effective B2B Storytelling [INFOGRAPHIC]

This infographic via Entrepreneur illustrates with facts and stats some salient points about storytelling for B2B audiences.

SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

Table - SMBs

US small and medium-sized businesses were seeing more success with their website than any other channel.

Hispanics’ Purchase Decision Influences, March 2015 [TABLE]

Table - Hispanics

Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions.

Channel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]

Chart - Channel/Format Where Marketers See Most Opportunity For Programmatic Ads

Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.