App store search accounts for more than 67% of actual new app discovery.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
The presidential campaigns have had the most variation in ads served.
Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most since the beginning of 2015.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Selena Gomez is currently ranked number one among celebrities in terms of the marketing value of her social media posts.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.