Advertising Statistics & Trends

e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Top 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]

Chart - Top 10 Marketing Channels That Prompt Phone Calls

Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.

The History of Online Advertising [INFOGRAPHIC]

History of Online Advertising

This infograph by PointRoll illustrates the history of online advertising.

Social Sites That Ad Execs Have Used vs. Plan To Use For Video, December 2014 [TABLE]

Table - Social Sites That Ad Execs Have Used vs. Plan To Use For Video

Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.

Top Audience Targeting Types For Branding, May 2015 [CHART]

Chart - Top Audience Targeting Types For Branding

Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.