Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Baby Boomers are projected to soon account for 70% of disposable income.
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
More than 7 in 10 US SMBs are buying some type of digital services today.