Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
Advertising Statistics & Trends
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The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
31.0% of respondents said they downloaded an app because a friend recommended it.
Marketers are using the attribution-informed insights from this algorithmic approach to develop more precise strategies for targeting and adjusting media spends.
Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.
More than twice as many respondents said they rely on their editorial team for the production of native ads vs. their own native ad studio.
How engaged with YouTube ads are millennials?
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.