Selena Gomez is currently ranked number one among celebrities in terms of the marketing value of her social media posts.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Increasing email list quality ranks as a more important goal of an email list strategy than increasing list size.