Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
This infographic by Meltwater illustrates the many duties and roles of a social media manager.
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
More than a quarter of US internet users will block ads this year.
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.