Advertising Statistics & Trends

e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

What US Voters Do After Viewing An Online Political Ad, February 2015 [CHART]

Chart - What US Voters Do After Viewing An Online Political Ad

Nearly half of US voters in the 2014 midterm elections from five swing states took some sort of action after viewing a online political ad.

Top Influences Over US Consumers’ Purchase Decisions, April 2015 [CHART]

Chart - Top Influences Over US Consumers

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

News Media Economics, Trends [INFOGRAPHIC]

Infographic - News Media Economics, Trends

Newspaper ad revenue declined another 4% year over year, to $19.9 billion – less than half of what it was a decade ago.

Change In Ad Spending By Medium, 2013 vs 2014 [CHART]

Chart - Change In Ad Spending By Medium

After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.

Effective B2B Storytelling [INFOGRAPHIC]

This infographic via Entrepreneur illustrates with facts and stats some salient points about storytelling for B2B audiences.

SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

Table - SMBs

US small and medium-sized businesses were seeing more success with their website than any other channel.