Advertising

Advertising Trends & Statisticse-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Why Digital Agencies Get Fired [TABLE]

Table: Why Digital Agencies Get Fired

Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in the brand-agency relationship. In their bid for self-preservation, brands are streamlining spending and in-housing capabilities.

Read More

2019 Internet Trends Report by Mary Meeker [PRESENTATION]

Photo: Mary Meeker

Mary Meeker’s latest annual Internet Trends Report has dropped and the only thing that is different this year is that it has been published by Meeker’s own company, Bond Capital, rather than her previous employer. This year’s report is, as usual, jam-packed with data and insights spanning 333 slides.

Read More