Average Time Spent With Select Online Media, 2014 [CHART]

Chart - Average Time Spent With Select Online Media

Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).

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Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]

Table - Share Of Average Time Spent Per Day With Select Media vs Ad Spending Share

Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.

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10 Marketing Trends For 2015 [INFOGRAPHIC]

Infographics - 10 Marketing Trends For 2015

This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.

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Change In Ad Spending By Medium, Q2 2014 & H1 2014 [CHART]

Chart -Change In Ad Spending By Medium

US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.

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How Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]

Chart - How Newspaper Print Ads Influence Consumer Shopping Behavior

52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.

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Channels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]

Chart - Channels US Ad Execs Use For Programmatic Buying

Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.

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US Online Display Ad Spending Share By Format, 2013-2018 [CHART]

Chart - US Online Display Ad Spending Share By Format

Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.

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Online Channels’ Influence Throughout Path To Purchase, Q1 2014 [CHART]

Chart - Online Channels

While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.

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