What Viewers Think About Super Bowl Commercials, 2008 vs 2015 [CHART]

Chart - What Viewers Think About Super Bowl Commercials

The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.

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B2B Marketing Budget Allocations In 2015 [CHART]

Chart - B2B Marketing Budget Allocations In 2015

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.

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Attitudes Toward Retailer Ads & Emails, December 2014 [TABLE]

Table - Attitudes Toward Retailer Ads & Emails

Among US email users who opened and read promotional emails from retailers—72% of internet users studied—fully 80% said they found it useful when a retailer sent them emails featuring recommended products based on what they had previously purchased.

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