Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Much of the referral traffic to news articles about US presidential candidates is internal.
According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016.
Sometimes publishers realize they won’t fulfill an audience requirement and resort to purchasing traffic from third parties, also known as dark traffic.
This infographic from MediaMiser highlights what the future of public relations will look like as technology transforms the industry.
The most commonly used email campaign types aren’t always the most effective.
App store search accounts for more than 67% of actual new app discovery.