eMarketer predicts that $2.54 billion will be spent on targeted, addressable TV ads in the US this year. But addressable accounts for just 3.7% of total TV ad spending.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
Instagram Stories is increasingly popular with social media marketers. Last year, one in three Instagram posts containing “#ad” was a story, according to a study by Klear.
Playable ads do just that by allowing users to actively engage with a branded experience or demo a gaming app before downloading it instead of passively watching a video.
This infographic from Renderforest illustrates 47 video marketing statistics to help you think through your video marketing strategy.
This infographic from Edge45 illustrates Google Ads complete timeline, from its launch as Google AdWords in 2000 to its 2018 rebrand as Google Ads.
TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xers (born 1965-1981).
This infographic from VisionCritical compares the media consumption of Millennials to that of Generation V.
In 2018, nearly seven in 10 US marketers used Instagram for marketing purposes. eMarketer expects Instagram to nearly double its US ad revenues this year to $6.12 billion.
The podcast audience is growing, and people are becoming heavier listeners over time.
More than one-sixth (17%) of the US population listens to podcasts on a weekly basis, and it seems that weekly podcast listeners are tuning in more often than they used to.