American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Advertising Statistics & Trends
e-Strategy Trends’ continually-updated collection of advertising research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.
More than one-quarter of US internet users claim they have used an ad blocker on their desktop or laptop.
This heatmap of an eye tracking analysis by Sticky of a Dolce & Gabbana ad illustrates how viewers of the ad focus almost exclusively on Scarlett Johansson’s eyes.
Nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content.
The most commonly used term among ads tracked by the company was Sponsor or Sponsored, with 54% representation.
Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.