More than three-quarters of people in several countries across the world believe that their video viewing habits will change in the coming 5 years. The change that most people see coming is watching TV in virtual reality, as if they are inside the content.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
An analysis of 6 billion emojis used over the past two years shows women continue to use more emojis than men, negative emoji use spikes over night, and Virgin Atlantic sees more positive emojis in its mentions than American Airlines.
Research from Society for New Communications Research of The Conference Board (SNCR) reveals that US marketers hold publishers and media companies the most responsible for figuring out what to do about the impact of fake news on advertising.
This infographic by IZEA illustrates the capabilities of LinkedIn’s social advertising.
Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
Companies around the world are facing an ‘authenticity gap’ as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care. Trouble is, companies are considered the least credible when they’re talking about those particular areas.
This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.
Some marketers believe organic is not only still important, but perhaps more important than ever. They feel there are things organic can accomplish that paid cannot.
US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else.
A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.