One-third of ad and marketing execs said social messaging would sway their efforts in 2018, making it the top choice among survey respondents.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
63 percent of adults in the United States report seeing more advertisements than they used to, compared to the 24 percent who said they were seeing the same amount.
According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.