Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
For the first time in the Pew Center’s surveys, more than half of Americans ages 50 or older report getting news on social media sites.
As of August 2017, two-thirds of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, according to a new survey from Pew Research Center.
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job.
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
This infographic by Social Reacher illustrates the power of engaging your employees in social media advocacy.