Facebook vs. Google [INFOGRAPHIC]Rate this post via dailyinfographic.com
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Asian Americans Online by Platform [CHART]Rate this post via emarketer.com Asians are the fastest-growing racial group in the US, with their numbers having reached 17.3 million as of 2010. But “groups” would be a more accurate term, as US Asians are split among highly distinct ethnicities. Read the rest at eMarketing.
Consumers’ Belief In Long-Term Facebook Success [CHART]Rate this post via marketingcharts.com Facebook may have 900 million monthly active users and be the darling of social media marketers as it nears its IPO, but that doesn’t mean that the public is convinced the social network is here for the long-term, according to an AP and CNBC […]
Consumer Social Media Brand Interaction By UK Consumers, By Generation [CHART]Rate this post via marketingcharts.com The proportion of UK consumers who have interacted with companies through social media has almost doubled in just 8 months, from 19% in August 2011 to 36% in April 2012, according to [pdf] survey results released in May 2012 by […]
Content-Related TV Multitasking [CHART]Rate this post via marketingcharts.com Indeed, according to the IAB’s “Screens to the nth,” those using smartphones while watching TV (”smartphone multitaskers”) outpace those using tablets and computers in a number of program-related areas. For instance, they are about twice as likely as tablet multitaskers to text, email, or IM with friends […]
French Mobile Social Use, 2010-2014 [TABLE]Rate this post via emarketer.com eMarketer expects social networks to attract 21.9 million users in France in 2012, increasing to 23.6 million in 2013. While the total number of social network users in the country is impressive, the number of social network users accessing via mobile phones is even more […]
Social TV Activities [TABLE]Rate this post via emarketer.com Research has also found that the conversations taking place on social networks are leading viewers to new shows. According to a January 2012 poll of US heads of TV households conducted by marketing research company Horowitz Associates, 19% of respondents had begun watching a show after reading […]
Local vs. National Social Media Ad Spending, 2011-2016 [CHART]Rate this post via marketingcharts.com Breaking down the forecast into local vs. national spend, BIA/Kelsey predicts that the local segment of US social media advertising revenues will grow from $840 million in 2011 to $1.2 billion this year, representing a 43% increase. This means that this year, […]
Social Media Ad Spending, 2011-2016 [CHART]Rate this post via marketingcharts.com US social media advertising revenues will increase from $3.8 billion in 2011 to $4.8 billion this year, and then more than double to $9.8 billion in 2016, details BIA/Kelsey in a May 2012 forecast. Defining social media advertising as money spent on advertising formats across […]
Facebook Ad Metrics In Spain By Gender, 2011 [TABLE]Rate this post via emarketer.com Even though users in Spain are evenly split by gender, men garnered more revenue on a per-click basis than women. According to April 2012 data from AdParlor, a Facebook ad campaign manager, in Q4 2011 cost per click for men was $0.29 […]