American Social Gamers, 2010-2014 [CHART]Rate this post via emarketer.com Social gamers saw rapid growth in 2010 and 2011, at 27% and 31%, respectively. eMarketer expects the number of social gamers in the US to increase by 10% this year. Growth in 2013 and 2014 will continue on a slow but steady climb, as social gaming […]
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Most Important Brand Info Delivered Via Social Media [CHART]Rate this post via emarketer.com Although respondents most often connected to a brand on a social network to find out news about products, one-to-one customer service was also of significant importance to consumers. Almost one-third linked up with a brand to gain access to a customer service […]
Influence Of Facebook Impressions On Purchases By Generation [CHART]Rate this post via marketingcharts.com Facebook impressions don’t actually make much of an impression on users, according to a Reuters and Ipsos poll released in June 2012. Only 1 in 5 American Facebook users say they have ever bought a product or service due to advertising or […]
Local Business Recommendation Methods, 2011 & 2012 [CHART]Rate this post via marketingcharts.com Word-of-mouth is still the most popular way for consumers to recommend local businesses, though social channels are figuring more into the equation, finds a BrightLocal survey, the results of which were published in June 2012 on Search Engine Land. 77% of the survey […]
Top 8 Social Media Strategies [CHART]Rate this post via marketingcharts.com adobe-top-intended-social-media-strategies-june2012.jpgMost digital marketers are looking to focus their social media strategies this year on leveraging the power of social sharing, according to an Adobe survey released in May 2012. Asked their top 3 strategies and tactics for the coming year, 79% of respondents said they […]
Social eTailing: Pinterest vs. Facebook [CHART]Rate this post via marketingcharts.com Pinterest users outdo Facebook users when it comes to the number of companies they follow and the likelihood of purchasing an item they see on their respective sites, according to a pair of studies released in May 2012. Data from a joint study between Shop.org, […]
Travel Brand Like Motivations [CHART]Rate this post via emarketer.com According to ROI Research’s April 2011 survey “S-Net: A Study in Social Media Usage & Behavior,” more than half of US fans of travel brands and companies “like” or “follow” such brands and companies because they want something in return—specifically deals or information about deals. Read […]
Travel Marketing Budget Changes [CHART]Rate this post via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer.