Social Media Marketing
The Psychology Of Liking Brands [INFOGRAPHIC]
This infographic by Lab42 looks at the motivation of Liking.
Read MoreMobile Shopping Habits By Gender [CHART]
Women and men may both be active mobile shoppers, but they differ significantly on the specific shopping activities they perform.
Read MoreImpact Of Social Media On Search Marketing [CHART]
Companies are far less likely than agencies to report a “huge impact” of SMM on SEM. 14% of companies this year say that the rise of social media marketing has had a huge impact on their search engine marketing, compared to 11% in 2011 and 10% in 2010.
Read MoreSocial & Search Activity, Agencies vs. Clients [CHART]
While 33% of companies say that social media marketing (SMM) is “very much part of our search activity,” a much larger 58% of agencies report the same.
Read MoreTwitter Users In Select Countries, Q2 2012 [CHART]
According to a September 2012 GlobalWebIndex report, there were 11.7 million active Twitter users in Mexico during Q2 of this year.
Read MoreMost Used Social Media Sites For Marketing [TABLE]
Roughly half (48.9%) of marketers used YouTube, and 20.6% were on Pinterest, compared to the 82.7% on Twitter and 87.7% on Facebook.
Read MoreReasons Marketers Use Select Social Media Channels [TABLE]
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.
Read MoreTypes Of Inbound Marketing Content, 2012 [CHART]
SEOmoz found over two-thirds of online marketers worldwide generated short-form content assets such as blog posts, social media updates, articles and guides.
Read MoreFrequency Of Inbound Marketing Tool Use, 2012 [CHART]
SEO was the most time-consuming—and most used—inbound marketing tactic for online marketers worldwide: 23.9% spent more than half their time on SEO.
Read MoreTop Developments That Will Affect Email Marketing In Next 12 Months [CHART]
CMOs see social media and mobile most affecting email programs in the future.
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