Amia research created this infographic of six different social media personas.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
18% of US consumers – including 23% under 35 – have bought a brand because their friends like or follow the brand on a social network, per findings from an Ipsos survey.
Although social graph data is the type of information used by the fewest digital marketers to personalize the online experience, the vast majority who use this data report a high impact on ROI and engagement
Although only 19% of brand tweets are published on weekends, these tweets show engagement rates that are 17% higher than weekdays, according to a June 2012 Buddy Media report.
Companies around the world are adopting social media as part of their business practices, with 61% in 6 US and European markets on Facebook, 39% on Twitter and 29% on LinkedIn.
71% of client-side marketers view a single collaboration system as a differentiator for an agency over its competition, per findings from a Central Desktop survey released in June 2012.
Companies increasingly value customer conversations through online and offline media, and 40% engage customers in conversations about their brands or sectors, double the proportion who did so 2010.
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.