Social Media Marketing
Job Seekers On Facebook [INFOGRAPHIC]
Facebook is the social network of choice among the US workforce, with 83% having Facebook profiles.
Read MoreContent Consumption Growth Drivers In Media & Entertainment Industries, 2012 [CHART]
Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.
Read MoreTechnologies That Will Most Affect The Media & Entertainment Industries, 2012 [CHART]
It is the mobile-based technologies that CEOs think will have the greatest effect on the media and entertainment industry in the next three years.
Read MoreMobile Media Consumption By Income, September 2012 [CHART]
Among smart phone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified.
Read MorePre-Shopping Media By Reach, September 2012 [CHART]
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.
Read MoreReasons For Not Liking A Brand On Facebook [CHART]
Social media users who don’t like brands on Facebook are primarily deterred by newsfeed clutter (47%), while many don’t want to be contacted (36%) or are concerned about their privacy (30%).
Read MoreMarketers Who Have Generated Leads & Sales From Social Media By Site [CHART]
Two-thirds of B2C marketers (67%) said they had generated leads from Facebook, and 39% said they saw sales as a result of outreach on the site.
Read MoreSocial Media Sites At Which Marketers Have Spent Money By Site [CHART]
Facebook was the most popular site for B2C marketers, with 65% reporting that they spent money there.
Read MoreMost Popular Lead Generation Tactics [CHART]
Which of the following lead generation tactics does your organization currently use?
Read MorePresidential Campaign 2012 Metrics: Obama vs. Romney [INFOGRAPHIC]
This infographic by Compete looks at which presidential candidate is winning online.
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