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You are here: Home / Archives for Social Media Marketing

Social Media Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Marketing Budget Trends For Industrial Companies In 2017 [CHART]

Marketing Budget Trends For Industrial Companies In 2017 [CHART]

Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.

March 18, 2018 By David Erickson
Filed Under: Advertising, B2B Marketing, Blog Marketing, Content Marketing, Email Marketing, Event Marketing, Marketing Budgets, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing, Web Development Tagged With: Banner Advertising, Blogging, Chart, Direct Mail, Display Advertising, Email Advertising, Industrial Marketing, Internet Advertising, Magazine Advertising, Manufacturing Marketing, Native Advertising, Online Advertising, Online Directories, Podcasting, Print Advertising, Programmatic Advertising, Public Relations, Search Engine Advertising, Search Engine Optimization, Statistics, Telemarketing, Tradeshow Marketing, Webinar Marketing

Instagram User Penetration, 2016-2021 [CHART]

Instagram User Penetration, 2016-2021 [CHART]

One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.

March 16, 2018 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Chart, Instagram, Market Penetration, Mobile Behavior, Mobile Social, Mobile Video, Photo Marketing, Podcast, Statistics, Visual Communications

Facebook Average Revenue Per User [CHART]

Facebook Average Revenue Per User [CHART]

Facebook’s average revenue per user continues to be far higher in the US and Canada than the world over – in fact more than 4 times higher in Q2 2017.

March 6, 2018 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Social Media Marketing Tagged With: Chart, Facebook Revenue, Social Commerce, Statistics

Satisfaction With Social Media Sites [CHART]

Satisfaction With Social Media Sites [CHART]

Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure. The overall index for social media is unchanged at 73 on a 100-point scale, though some platforms are better rated than others.

March 5, 2018 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Content Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Blogging, Chart, Consumer Attitudes, Facebook, Google, Instagram, LinkedIn, Pinterest, Short-Form Video, Statistics, Tumblr, Twitter, Visual Communications, Wikipedia, YouTube

Using Social Media For Customer Retention [INFOGRAPHIC]

Using Social Media For Customer Retention [INFOGRAPHIC]

It costs seven times more to acquire a new customer than it does to retain an existing one. This infographic from Branex illustrates seven ways you can use social media for customer retention.

March 3, 2018 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Social Media Marketing Tagged With: Customer Experience, Customer Loyalty, Customer Retention, Dayparting, Influencer Marketing, Infographic, Personalization, Social Listening, Social Sharing, Statistics

Google vs Facebook Referral Traffic, 2017 [CHART]

Google vs Facebook Referral Traffic, 2017 [CHART]

This Parse.ly data reflects the upward trend in referral traffic from Google (all – including AMP – Google’s Accelerated Mobile Pages format) and declining trend in referral traffic from Facebook specifically (all Facebook – including Instant Articles).

February 28, 2018 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing Tagged With: Accelerated Mobile Pages, Chart, Facebook, Facebook Instant Articles, Google, Google AMP, Instant Pages, Mobile Behavior, Mobile Search, Referral Traffic, Search Engine Optimization, Social Media Optimization, Statistics, Website Marketing

Search Engine vs Social Traffic, 2011-2017 [CHART]

Search Engine vs Social Traffic, 2011-2017 [CHART]

Google was the top overall traffic referrer for the year, and owned a 36.82 percent share of visits during the second half of 2017.

February 27, 2018 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Search Engine Marketing, Social Media Marketing Tagged With: Blog Marketing, Chart, Facebook, Google, Search Engine Optimization, Social Media Optimization, Statistics, Website Marketing

Website Referrals By Social Channel, 2016-2017 [CHART]

Website Referrals By Social Channel, 2016-2017 [CHART]

According to a report by Shareaholic, the percentage of website traffic coming from Facebook has already declined drastically in the second half of 2017.

February 25, 2018 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Photo Marketing, Social Media Marketing Tagged With: Chart, Facebook, Instagram, Mobile Social, Pinterest, Social Sharing, Statistics, Twitter, Visual Communications, Website Marketing

App Install Ad Budget Allocations [TABLE]

App Install Ad Budget Allocations [TABLE]

Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.

February 23, 2018 By David Erickson
Filed Under: Advertising, Marketing Budgets, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Banner Advertising, Broadcast Advertising, Display Advertising, Mobile Advertising, Mobile Apps, Mobile Video, Native Advertising, Outdoor Advertising, Print Advertising, Radio Advertising, Social Media Advertising, Social Video, Statistics, Table, Television Advertising

The Value Of Long-Form Content [INFOGRAPHIC]

The Value Of Long-Form Content [INFOGRAPHIC]

This infographic illustrates some of the benefits of long-form content, why it’s worth creating and how to do it well.

February 17, 2018 By David Erickson
Filed Under: Content Marketing, Search Engine Marketing, Social Media Marketing Tagged With: Infographic, Link Building, Social Sharing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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