![Global Hotel Budget Priorities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/05/Global-Hotel-Budget-Priorities-150x150.gif)
More hotel professionals are increasing their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests,
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Teen Mobile Activities [CHART]
![Teen Mobile Activities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/05/Teen-Mobile-Activities-150x150.gif)
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
Teens’ News Media Sources [CHART]
![Teens’ News Media Sources [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/US-Teens-News-Sources-150x150.png)
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
Average Social Shares Per Press Mention By Industry [CHART]
![Average Social Shares Per Press Mention By Industry [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/Average-Social-Shares-Per-Press-Mention-By-Industry-150x150.png)
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
Google Ranking Factors For Desktop Search [CHART]
![Google Ranking Factors For Desktop Search [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/Top-Google-Desktop-Search-Ranking-Factors-150x150.png)
Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.
Most Common Topics From 99 Days Of @RealDonaldTrump Tweets [CHART]
![Most Common Topics From 99 Days Of @RealDonaldTrump Tweets [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/Most-Common-Words-From-RealDonaldTrump-150x150.jpg)
ABC News has created a tool to filter tweets from the first 99 days of @RealDonaldTrump’s presidency.
Social Media’s Effect On Public Policy [CHART]
![Social Media’s Effect On Public Policy [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/social-media-effect-on-public-policy-150x150.gif)
Nearly eight in 10 US internet users believe social media has at least some effect on public policy outcomes such as immigration and trade.
Online Reviews & Ratings [INFOGRAPHIC]
![Online Reviews & Ratings [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/Online-Reviews-Infographic-150x150.jpg)
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
Top Product Launch Communications Channels [CHART]
![Top Product Launch Communications Channels [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/Top-Product-Launch-Communication-Channels-150x150.png)
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Top Sources Of New Customers For Local Businesses [CHART]
![Top Sources Of New Customers For Local Businesses [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/Sources-of-New-Customers-for-Local-Businesses-150x150.png)
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.