Instagram Stories boasts more than 400 million daily users and in a survey of 2,400 Instagram users ages 13-55 in the US, Facebook IQ found that one-third had become more interested in a brand or product after seeing it on Instagram Stories.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Pinterest Advertising Revenue, 2016-2020 [CHART]
Pinterest ad revenues are estimated to cross the $1 billion mark by 2020. Pinterest is also rising among the ranks of major video ad publishers, like Roku, with the introduction of its new video ad product.
Pinterest Lens Visual Searches, 2017-2018 [CHART]
Pinterest has an ambitious visual search strategy, which has produced tools such as Shop the Look, which lets users select blue dots within a pin to find similar products, and Lens, a real-time visual search tool embedded in the camera of the Pinterest App (and elsewhere).
Wanna Reach Gen Z? Use Mobile Video [CHART]
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.
Media Consumption On Social Networks [PODCAST]
During this episode of eMarketer’s Behind The Numbers podcast, the hosts discuss how people consume news on social networks and whether they trust it.
Email Marketing Statistics for 2019 [INFOGRAPHIC]
This infographic from EveryCloud illustrates 132 email marketing statistics you’ll want to consider as you plan for 2019.
Holiday Social Media Marketing Trends [INFOGRAPHIC]
This infographic from Animoto illustrates four social media marketing trends retailers will want to pay attention to this season.
Social Channels That Have A Significant Influence On Shopping [TABLE]
When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.
Storytelling In Marketing [INFOGRAPHIC]
This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.
Top Email Marketing Practices [CHART]
Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.