![Search & Social Advertising Tactics [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Search-Social-Advertising-Tactics-150x150.png)
Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Social Media Use Frequency By Channel [CHART]
![Social Media Use Frequency By Channel [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Social-Media-Use-Frequency-150x150.png)
About 7 in 10 American adults report being online ‘almost constantly’ (26%) or ‘several times a day’ (43%), according to recent data from the Pew Research Center. Many of those are likely spending their online time visiting social media platforms.
Social Retail By Age & Plaform [TABLE]
![Social Retail By Age & Plaform [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Social-Retail-By-Age-Platform-150x150.jpg)
Millennials had higher incidences of being inspired by Instagram to make a purchase, though buying spurred by Snapchat was more evenly distributed by age.
Reasons Facebook Users Are Sharing Less [CHART]
![Reasons Facebook Users Are Sharing Less [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/why-facebook-users-are-sharing-less-150x150.png)
For the most part, Facebook users haven’t stopped using the social platform following the Cambridge Analytica revelations. In fact, in its Q1 2018 earnings report, the social media giant showed no sign of users—or advertisers—abandoning its platform.
Purchase Inspiration By Channel [CHART]
![Purchase Inspiration By Channel [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Purchase-Inspiration-By-Channel-150x150.png)
Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases.
Digital Transformation [INFOGRAPHIC]
![Digital Transformation [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Digital-Transformation-150x150.png)
This infographic illustrates the building blocks of digital transformation, including breaking down silos, establishing strategy, optimization efforts, implementing reporting and attribution, and executing tactics.
Consumer Trust By Industry [TABLE]
![Consumer Trust By Industry [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/consumer-trust-by-industry-150x150.png)
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
Understanding Your Audience [INFOGRAPHIC]
![Understanding Your Audience [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/Understanding-Your-Audience-150x150.png)
This infographic illustrates five steps to take to determine what your ideal audience members look like in order to build your marketing personas.
2018 Internet Trends Report by Mary Meeker [PRESENTATION]
![2018 Internet Trends Report by Mary Meeker [PRESENTATION]](http://trends.e-strategyblog.com/wp-content/uploads/2018/05/2018-internet-trends-report-mary-meeker-150x150.png)
The annual anticipation of the release of Mary Meeker’s latest massive Internet Trends report has arrived and along with it, the 294 slides jam-packed with data.
Customer Loyalty [INFOGRAPHIC]
![Customer Loyalty [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/05/Customer-Loyalty-150x150.jpg)
This infographic by FieldBoom illustrateds twenty aspects of customer loyalty and why it is important to your business.