![Most Effective Email List-Growth Tactics [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/email-list-growth-tactics-150x150.gif)
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Top B2B Headlines Shared On LinkedIn [CHART]
![Top B2B Headlines Shared On LinkedIn [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Top-Phrases-Starting-B2B-Headlines-150x150.jpg)
BuzzSumo’s research is based on an analysis of 10 million articles shared on LinkedIn. The following chart shows the top starting phrases for the headlines of the most shared articles on LinkedIn.
Top Facebook Headline Phrases [CHART]
![Top Facebook Headline Phrases [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Top-Headline-Facebook-Phrases-150x150.jpg)
In BuzzSumo’s survey of 100 million headlines, the three word phrases or trigrams that gained the most Facebook engagements (likes, shares, comments) were Will Make You, This Is Why, and Can We Guess. See the chart that includes the rest.
Best Way To Reach Baby Boomers [CHART]
![Best Way To Reach Baby Boomers [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Best-Way-Advertisers-Reach-Boomers-150x150.png)
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
B2B Digital Marketing Priorities [CHART]
![B2B Digital Marketing Priorities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/B2B-Digital-Marketing-Priorities-150x150.png)
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Average Revenue Per User For Top Social Channels [CHART]
![Average Revenue Per User For Top Social Channels [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Average-Revenue-Per-User-Social-Sites-150x150.png)
Google raked in almost $7 per monthly active user from advertising on its sites.
Email Innovation [CHART]
![Email Innovation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Email-Innovation-150x150.png)
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
Virtual Reality Users, 2016-2019 [CHART]
![Virtual Reality Users, 2016-2019 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/virtual-reality-users-2016-2019-150x150.gif)
Virtual Reality has been slower to catch on in the US than Augmented Reality, and will not reach mass adoption in the foreseeable future.
Augmented Reality Users, 2016-2019 [CHART]
![Augmented Reality Users, 2016-2019 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/augmented-reality-users-2016-2019-150x150.gif)
In 2017, 40.0 million people in the US will engage with some form of augmented reality (AR) at least monthly, up 30.2% over last year.
Budgeting For Digital Marketing Trends [INFOGRAPHIC]
![Budgeting For Digital Marketing Trends [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Budgeting-For-Digital-Marketing-Trends-Infographic-150x150.jpg)
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.