Social Media Marketing
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Social Media Activities By Platform [PODCAST]
In this episode of ‘Behind the Numbers,’ eMarketer principal analyst Debra Aho Williamson discusses where people share content and how these changes could affect marketers.
Read More23 Video Marketing Statistics [INFOGRAPHIC]
This infographic from Digital Vidya illustrates 23 video marketing statistics to highlight the importance of the tactic and also provides some video marketing tips and best practices.
Read More9 No-Cost Customer Acquisition Tactics [INFOGRAPHIC]
This infographic from QuickSprout illustrates 9 no-cost tactics you can use to acquire new customers.
Read MoreSocial Media Stories Effectiveness [CHART]
Social media marketing continues to prove effective for businesses, as shown in the latest survey of more than 1,800 marketing professionals from Buffer.
Read MoreMost Difficult B2B Marketing Skills To Hire For [CHART]
92% of B2B companies are finding it difficult to hire good marketers. But which skills are hardest to find? As it turns out, marketing analytics is the skill set most difficult to fill.
Read MoreEmojis From 1995-2019 [CHART]
2019 will see the release of 230 new emojis including the waffle, the sloth and the wheelchair, growing the number of the popular pictograms to 3,019.
Read MoreChannels Used For Personalization [CHART]
Some 71% of organizations – primarily based in the UK and Europe – undertake some form of personalization in their marketing activity, according to the latest Optimization Report (previously Conversion Rate Optimization Report) from Econsultancy and RedEye Optimisation.
Read MoreMost Difficult Marketing Technology To Implement [CHART]
Most marketers today are working on implementing necessary marketing technologies at their organization, according to an Ascend2 report, which finds that their martech strategies revolve primarily around increasing ROI and improving marketing efficiency.
Read MoreMillennials’ Response To Video Marketing [CHART]
Fully three-quarters (76%) of the almost 4,500 adults surveyed in the US, UK and Australia report having made a purchase after viewing a marketing video.
Read MoreInstagram Sponsored Stories vs Posts [CHART]
Instagram Stories is increasingly popular with social media marketers. Last year, one in three Instagram posts containing “#ad” was a story, according to a study by Klear.
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