Measuring ROI is a far greater challenge for social media marketers than determining what content to post, according to a study from Sprout Social. But are marketers in alignment with consumers’ preferences when it comes to post types?
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
A slight majority (52%) of people around the world say they’re more concerned about their online privacy than they were a year ago, according to a report from Ipsos, the Internet Society and the Centre for International Governance Innovation (CIGI).
This infographic from Score illustrates the benefits and value of video marketing for small businesses.
This infographic from SEMRush illustrates daily, weekly, monthly and quarterly to-dos for social media marketers.
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
This infographic from JDP illustrates how people in 11 different industries use their profile photos, from whether or not they smile to their attire.
There’s a substantial change from a few years ago when macroinfluencers with millions of followers were the most sought-after by brands.
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.
This infographic from J&R illustrates seven ways small businesses can generate leads with content marketing.
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.