e-Strategy Marketing Trends

Marketing Trends & Statistics

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Social Media Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

How Consumers Find Information About Brands [CHART]

Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.

Lead Generation From Content Marketing [INFOGRAPHIC]

This infographic from J&R illustrates seven ways small businesses can generate leads with content marketing.

Instagram Influence [INFOGRAPHIC]

This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.

Top Small Business Marketing Tools [CHART]

Most small business owners are self-taught when it comes to marketing and promoting their businesses. And while most do some form of marketing for their businesses, fewer than half consider themselves marketing savvy.