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Marketing Trends & Statistics

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Social Media Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Social Channels That Have A Significant Influence On Shopping [TABLE]

When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.

Storytelling In Marketing [INFOGRAPHIC]

This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.

How Job Candidates Evaluate Employer Brands [CHART]

More than two-thirds of job candidates believe that employer brand strength is important (35%) or very important (34%) when they’re evaluating a new job opportunity. The results indicate that employees can be a “valuable asset” in communicating brand strength.

Microinfluencers [INFOGRAPHIC]

This infographic from SocialPubli illustrates why microinfluencers are so…influential.

Teen Social Media Use By Network [CHART]

The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.

Companies Using Social Media Marketing By Network [CHART]

eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.

Marketing Budget Allocations [INFOGRAPHIC]

This infographic by NCC illustrates how companies are investing in marketing channels like video, social media, content marketing, search optimization, email marketing, advertising, and technology.

Internet, Social & Smartphone Adoption In 37 Countries [TABLE]

Almost half of the world is now online. Now, the Pew Research Center looks further into internet use, revealing that it continues to grow in developing countries while remaining high in advanced economies.

Online News Gateways By Age [CHART]

Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.