Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
Word-of-mouth continues to be the leading way by which teens & Millennials – as well as the greater population at-large – discover new movies, TV shows or other full-length video content.
eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.
One-third of ad and marketing execs said social messaging would sway their efforts in 2018, making it the top choice among survey respondents.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.