![Preferred Sources For Finding Local Products & Services [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/05/Preferred-Sources-Local-Products-Services-150x150.gif)
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Effective Email List Growth Tactics [CHART]
![Effective Email List Growth Tactics [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/05/Email-List-Growth-Tactics-150x150.png)
Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
Frequency Of Snapchat Use By Age [TABLE]
![Frequency Of Snapchat Use By Age [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/05/Frequency-Snapchat-Use-by-Age-150x150.gif)
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
Global Hotel Budget Priorities [CHART]
![Global Hotel Budget Priorities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/05/Global-Hotel-Budget-Priorities-150x150.gif)
More hotel professionals are increasing their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests,
Teen Mobile Activities [CHART]
![Teen Mobile Activities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/05/Teen-Mobile-Activities-150x150.gif)
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
Teens’ News Media Sources [CHART]
![Teens’ News Media Sources [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/US-Teens-News-Sources-150x150.png)
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
Average Social Shares Per Press Mention By Industry [CHART]
![Average Social Shares Per Press Mention By Industry [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/Average-Social-Shares-Per-Press-Mention-By-Industry-150x150.png)
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
Google Ranking Factors For Desktop Search [CHART]
![Google Ranking Factors For Desktop Search [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/Top-Google-Desktop-Search-Ranking-Factors-150x150.png)
Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.
Most Common Topics From 99 Days Of @RealDonaldTrump Tweets [CHART]
![Most Common Topics From 99 Days Of @RealDonaldTrump Tweets [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/Most-Common-Words-From-RealDonaldTrump-150x150.jpg)
ABC News has created a tool to filter tweets from the first 99 days of @RealDonaldTrump’s presidency.
Social Media’s Effect On Public Policy [CHART]
![Social Media’s Effect On Public Policy [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/social-media-effect-on-public-policy-150x150.gif)
Nearly eight in 10 US internet users believe social media has at least some effect on public policy outcomes such as immigration and trade.
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