![Virtual Reality Users, 2016-2019 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/virtual-reality-users-2016-2019-150x150.gif)
Virtual Reality has been slower to catch on in the US than Augmented Reality, and will not reach mass adoption in the foreseeable future.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Augmented Reality Users, 2016-2019 [CHART]
![Augmented Reality Users, 2016-2019 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/augmented-reality-users-2016-2019-150x150.gif)
In 2017, 40.0 million people in the US will engage with some form of augmented reality (AR) at least monthly, up 30.2% over last year.
Budgeting For Digital Marketing Trends [INFOGRAPHIC]
![Budgeting For Digital Marketing Trends [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Budgeting-For-Digital-Marketing-Trends-Infographic-150x150.jpg)
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Snapchat Users By Age [CHART]
![Snapchat Users By Age [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Snapchat-Users-By-Age-150x150.gif)
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
Advertising Digital Skills Gap [CHART]
![Advertising Digital Skills Gap [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Advertising-Digital-Skills-Gap-150x150.png)
On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.
Snapchat Users By Age [CHART]
![Snapchat Users By Age [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Snapchat-Users-By-Age-150x150.png)
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
2017 Internet Trends [VIDEO & PRESENTATION]
![2017 Internet Trends [VIDEO & PRESENTATION]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/2017-internet-trends-video-prese-150x150.jpg)
Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.
Snapchat For Marketing [INFOGRAPHIC]
![Snapchat For Marketing [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Snapchat-For-Marketing-Infographic-150x150.jpg)
This infographic from M2 Onhold illustrates how Snapchat can be used for marketing purposes.
Social Media Posting Frequency [INFOGRAPHIC]
![Social Media Posting Frequency [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/social-media-posting-frequency-150x150.jpg)
This infographic isn’t backed by any research but strikes me as true, based on how people use the differnet channels.
Preferred Sources For Finding Local Products & Services [TABLE]
![Preferred Sources For Finding Local Products & Services [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/05/Preferred-Sources-Local-Products-Services-150x150.gif)
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
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