Social Media Marketing
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Social Video Ad CTRs By Generation [CHART]
Video accounts for a large portion of the advertising spend of major national advertisers, with marketers contending that video has higher conversion rates than other content.
Read MoreUS Internet Users By Generation [CHART]
eMarketer estimates that 79.2% of US Baby Boomers will be internet users this year—a substantial number, but lower than penetration for Gen Xers (93.1%) and Millennials (96.1%).
Read MoreMonthly US TikTok Users, 2018-2019 [CHART]
ByteDance acquired the Musical.ly video app in 2017, merged it with TikTok, and relaunched the combined entity in August 2018, keeping the name TikTok.
Read MoreMarketing Tactic Effectiveness By Funnel Section [CHART]
Many marketers could be suffering from leaky funnels, as the majority (82%) of businesses have zero to moderate integration of funnel sections, while only 2% say they have complete integration of their funnel sections.
Read MoreSmall Business Instagram Profile Elements [INFOGRAPHIC]
This infographic from fundera illstrates the elements that contribute to the perfect small business Instagram profile.
Read MoreBasics Of Instagram Stories [INFOGRAPHIC]
This infographic by Animoto illustrates some of the fundamentals brands need to know when using Instagram Stories.
Read MoreMillennials’ Attitides Toward Social Media Political Advertising [CHART]
Sixty-three percent of Millennials have a negative attitude toward social media political advertising, according to a survey by Sling TV and Telaria.
Read MoreReasons For Social Media Use, By Generation [TABLE]
Across US age groups, social media usage is common ground, but that commonality masks many differences in usage.
Read MoreGlobal Social Network Users By Platform, 2019 & 2023 [CHART]
Facebook still rules the roost in terms of global social media users and that lead is expected to continue for several years.
Read MoreSocial Media Use By Generation [INFOGRAPHIC]
This infographic from GlobalWebIndex illustrates how Baby Boomers, Gen X, Millennials and Generation V use social media globally.
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