89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
More than a third of consumers said they wanted to be able to easily share a mobile ad.
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.
Companies’ top content marketing priority this is growing their SEO/organic presence.
Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories.
This infographic from LinkedIn illustrates the social media platform’s advertising options.
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on social media.
A recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers.