Social Media Marketing
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
IGTV Marketing [INFOGRAPHIC]
This infographic from M2 OnHold illustrates how to use Instagram TV for marketing.
Read MoreHow To Use Infographics For Lead Generation [INFOGRAPHIC]
This infographic from Spiralyitics illustrates how to use infographics to generate leads for your business.
Read MoreSocial Network Dominance, 2003-2018 [ANIMATED GRAPHIC]
TheNextWeb created this amazing and mesmerizing animated graphic that illustrates the rise and fall of the most popular social media sites from 2003 to 2018 accompanied by monthly active user data at any point, so you can watch the rise and fall of Friendster and MySpace, for example.
Read MoreMarketing Skills To Master [INFOGRAPHIC]
This infographic from Maryville University illustrates eleven skills modern marketers must master.
Read MoreFacebook Referral Traffic Declines In 2018 [CHART]
Facebook algorithm changes, which made brand and publisher-owned Facebook pages less visible in consumers news feeds, have had a significantly adverse effect on publishers, according to data published by Parse.ly.
Read MoreTop B2B Influencer Content Types [CHART]
At a time when B2B leaders say that content spurs buying processes, almost all (97%) respondents to a new survey say they are now placing a higher emphasis on the trustworthiness of the source of information when they are consuming content.
Read MoreTypes Of Influencers Used By PR Pros [CHART]
Around half (49.2%) of US PR professionals say they use influencers to get brand stories and key messages out, while close to one-third (32.5%) are considering doing so, according to the results of a recent report by PR News and Meltwater.
Read MoreDigital Marketing Tools [INFOGRAPHIC]
This infographic from Crello illustrates 100 digital marketing tools for creating, optimizing, managing, measuring and analyzing content.
Read MoreSocial Channels Used By Generation V & Millennials, 2017-2019 [CHART]
The latest Infinite Dial report from Edison Research and Triton Digital reveals that 61% of respondents ages 12 and older report using Facebook, down from a peak of 67% in 2017. But while Facebook usage is on the decline, Instagram is rising.
Read MoreChannels Where Mobile Users Encounter Offensive Content [CHART]
According to an April 2019 report from mobile video ad network AdColony, three in five consumers worldwide encounter offensive content on Facebook.
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