Virtual Reality has been slower to catch on in the US than Augmented Reality, and will not reach mass adoption in the foreseeable future.
Social Media Marketing Statistics & Trends
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In 2017, 40.0 million people in the US will engage with some form of augmented reality (AR) at least monthly, up 30.2% over last year.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.
This infographic from M2 Onhold illustrates how Snapchat can be used for marketing purposes.
This infographic isn’t backed by any research but strikes me as true, based on how people use the differnet channels.
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.