This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Definition Of Brand Transparency [CHART]
Transparency has in the past been pegged by consumers as one of the core values that brands should embody.
Facebook Watch Market Penetration [CHART]
It’s been a year since Facebook launched its ‘Watch’ video-on-demand service, which allows users to watch ad-supported original shows from independent studios.
Social Media Stories Use By Youth [CHART]
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
Pinterest Growth, 2017-2018 [CHART]
This year, 77.4 million people in the US—or nearly a quarter of the population—will use Pinterest, a 7.0% increase from 2017, according to eMarketer estimates.
Twitter Growth, 2017-2018 [CHART]
This year, 55.2 million people in the US will use Twitter. That’s 16.8% of the population and a 0.9% increase from 2017, according to eMarketer estimates.
Facebook Growth, 2017-2018 [CHART]
This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.
Instagram Growth, 2017-2018 [CHART]
This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017.
Instagram Stories Case Studies [INFOGRAPHIC]
This infographic from 99Firms illustrates 30 case studies of how companies and brands are using Instagram Stories.
Social Media Marketing Tools [INFOGRAPHIC]
This infographic from PostPlanner illustrates 21 social media marketing tools to help social media managers be more effective and efficient.
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