![Companies’ Most Exciting Marketing Tactics [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/05/Companies-Most-Exciting-Marketing-Tactics-150x150.png)
Optimizing the customer experience continues to be the most exciting opportunity for digital marketers and e-commerce professionals around the world. Company respondents are the most excited by the prospects of customer experience optimization, as they have been for some time now.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Employee Advocacy Programs [INFOGRAPHIC]
![Employee Advocacy Programs [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/05/Employee-Advocacy-Programs-150x150.png)
This infographic from EveryoneSocial illustrates the factors involved in building an employee advocacy program.
Social Media Engagement Best Practices [INFOGRAPHIC]
![Social Media Engagement Best Practices [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/social-media-engagement-best-practices-150x150.jpg)
This infographic from Micro Creatives highlights best practices for social media engagement on Facebook, Twitter, Instagram and YouTube.
Top SEO Priorities [CHART]
![Top SEO Priorities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/Top-SEO-Priorities-150x150.png)
Social media tops other priorities when it comes to SEO services in 2018. One-fifth of respondents named social media marketing their top SEO service-related priority, ahead of on-site optimization (16%) and creating content to earn links (15%).
Entertainment Media Consumption By Channel [CHART]
![Entertainment Media Consumption By Channel [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/Entertainment-Media-Consumption-By-Channel-150x150.png)
The differences between 18-34-year-olds and those 35 and older were predictable, but nonetheless stark. It’s clear that watching TV shows is a far more popular pastime for adults 35 and up than for their younger counterparts.
Influencer Marketing Tools [INFOGRAPHIC]
![Influencer Marketing Tools [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/influencer-marketing-tools-150x150.jpg)
This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.
Digital Marketing Reassessment [INFOGRAPHIC]
![Digital Marketing Reassessment [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/digital-marketing-reassessment-150x150.jpg)
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
Top Social Video Platforms [VIDEO]
![Top Social Video Platforms [VIDEO]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/Top-Social-Video-Platforms-150x150.png)
New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.
Preferred Platforms By Social Influencers [CHART]
![Preferred Platforms By Social Influencers [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/preferred-platforms-by-social-influencers-150x150.png)
A new survey of social influencers worldwide from influencer platform Zine found that nearly 80% of respondents considered the Instagram to be their primary way of collaborating with brands.
Effectiveness Of Video Marketing Platforms [CHART]
![Effectiveness Of Video Marketing Platforms [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/effectiveness-of-video-marketing-platforms-150x150.png)
Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
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