![Social Media Demographics By Channel [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/social-media-demographics-by-channel-150x150.png)
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Social Media As A News Gateway [CHART]
![Social Media As A News Gateway [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/social-media-news-gateway-150x150.png)
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Media Consumption By Social Media Site [CHART]
![Media Consumption By Social Media Site [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/media-consumption-by-social-site-150x150.png)
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
55% Of 50+ Americans Get News From Social Media [CHART]
![55% Of 50+ Americans Get News From Social Media [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/social-media-use-by-age-education-150x150.png)
For the first time in the Pew Center’s surveys, more than half of Americans ages 50 or older report getting news on social media sites.
Two-Thirds Of American Adults Get News From Social Media
As of August 2017, two-thirds of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, according to a new survey from Pew Research Center.
Millennials Don’t Care About Privacy [CHART]
![Millennials Don’t Care About Privacy [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/Information-Millennials-Are-Comfortable-Sharing-150x150.jpg)
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
US Video Ad Spending, 2017-2021 [CHART]
![US Video Ad Spending, 2017-2021 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/us-video-ad-spending-2017-2021-150x150.gif)
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
Millennials Eschew Fake Social Accounts [CHART]
![Millennials Eschew Fake Social Accounts [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/Millennials-Fake-Social-Media-Accounts-150x150.gif)
The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job.
Best & Worst Customer Experience Attributes [CHART]
![Best & Worst Customer Experience Attributes [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/Best-And-Worst-Customer-Experience-Attributes-150x150.png)
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
Engineers’ Information Sources During Buying Cycle [CHART]
![Engineers’ Information Sources During Buying Cycle [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/Engineers-Information-Sources-During-Buying-Cycle-150x150.png)
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
- 1
- 2
- 3
- …
- 267
- Next Page »