Social Media Marketing
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Top D2C Customer Acquisition Channels [CHART]
With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the middle-man and sell to customers directly.
Read More15 Essential Digital Marketing Tools [INFOGRAPHIC]
This infographic from PageTraffic illustrates fifteen digital marketing tools such as Google Keyword Planner, HubSpot, BuzzSumo, Sprout Social and Google Analytics.
Read MoreSocial Media Image Sizes [INFOGRAPHIC]
This infographic from Statusbrew illustrates and serves as a cheat sheet for the image dimensions for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr & YouTube.
Read MoreTop Mobile Apps, 2019 [CHART]
Of the 15 most popular mobile apps, Google owns seven of them; Facebook owns three and Apple only one.
Read MoreInfluencer Marketing Rates [TABLE]
According to a January 2019 survey by influencer marketing service Mediakix, more than one-third of US marketers said the rising cost of influencers was a leading marketing challenge in this space.
Read MoreInfluencer Marketing Challenges [CHART]
Some influencers accept free products as payment for endorsements, others charge thousands of dollars for a single post. While the compensation scale varies by following and content type, some marketers are concerned that teaming up with social media influencers is getting expensive.
Read MoreSocial Media Marketers’ Platform Use [CHART]
Facebook remains the most used social media platform among marketers again this year, but Instagram is gaining in popularity as companies plan to increase their activity on the platform, per the latest annual Social Media Marketing Industry Report from Social Media Examiner, based on a survey of more than 4,800 participants from around the globe.
Read MoreTwitter Power Users [CHART]
Fewer than one-quarter (22%) of US adults use Twitter, making it one of the least used of the top social media platforms in the US. Of those who are on Twitter, a mere 10% account for the vast majority of the tweets, per a recent report from Pew Research Center.
Read MoreSocial Media Channel Comparisons [INFOGRAPHIC]
This infographic from Angie Gensler compares Facebook, YouTube, Instagram, LinkedIn, Twitter and Pinterest for the purpose choosing the channel that best fits your business needs.
Read MoreUS Dating App Users, 2016-2020 [CHART]
Due to slowed growth among the most popular dating apps, app-switching (as opposed to new downloads) and a potential rise in successful relationships, eMarketer has lowered its dating app forecast figures for 2019.
Read More