Social Media Marketing
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Personal Branding Tips [INFOGRAPHIC]
This infographic from The Road To Recognition illustrates the ABCs of personal branding with 26 tips to keep you on top of your game.
Read MoreMobile Video Viewing Of Millennials (& Gen Z) [INFOGRAPHIC]
This infographic from Whistle illustrates how Millennials and Generation V differ in their mobile video consumption habits.
Read MoreTop B2B Marketing Channels [CHART]
In-person events have been found to be an effective B2B marketing channel across all stages of the buyer’s journey. B2B tech organizations, especially, are seeing the benefits that in-person events bring, with more than two-thirds (69%) planning to increase their events budgets this year, per a report from Bizzabo.
Read MoreHow People Protect Their Privacy [CHART]
The top two ways consumers protect their privacy is by clearing or disabling browser cookies and by limiting the information they share on social media sites, according to a Harris Poll survey.
Read MoreContent Sharing Channels [CHART]
Roughly half (48%) of US and UK internet users surveyed by GlobalWebIndex in Q1 2019 said they typically shared content with their peers via SMS.
Read MoreMarketing To Generation Z [INFOGRAPHIC]
This infographic from Campaign Monitor highlights 17 sets of statistics that illustrate how to market to Generation Z (or Gen V, as we prefer calling them).
Read MoreConsumers Opting For Reputable News Sources [CHART]
While the trust US adults have in the media has experienced a considerable dip in recent years, there are indications that trust in mass media is returning.
Read MoreSocial Media Conversation Starters [INFOGRAPHIC]
This infographic from Red Web Design illustrates 14 social media conversation starters, including humor, asking for feedback, and sharing inspiring quotations.
Read MoreCustomer Acquisition Strategies [INFOGRAPHIC]
This infographic from BD Ventures illustrates seven strategies for acquiring new customers, including content and social media marketing.
Read MoreVideo Marketing Statistics [INFOGRAPHIC]
This infographic from raw shorts illustrates 12 video marketing statistics that demonstrate the effectiveness of the medium.
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