The podcast audience is growing, and people are becoming heavier listeners over time.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals. ⬇️
Social Media Measurement [INFOGRAPHIC]
This infographic from Salesforce illustrates five steps toward effective social media measurement.
Digital Marketing Channels That Deliver The Highest ROI [INFOGRAPHIC]
This infogragphic illustrates the top six digital channels that deliver the highest marketing ROI.
Data Sources Used For Customer Experience Decisions [CHART]
Customer experience (CX) professionals are interested in learning about all phases of the customer journey, though they appear to de-prioritize the post-purchase stage.
Conversational Commerce Sentiment [CHART]
Fewer than 1 in 5 adults (18%) have ever purchased something directly on a social media site using features such as a social buy button.
Breaking Up With Facebook [CHART]
Some 42% of Facebook users ages 18 and older report having taken a break from checking the site for several weeks or more at some point in the past year
2019 B2C Content Marketing [INFOGRAPHIC]
This infographic from Digital Marketing Philppines illustrates seven aspects of content marketing for business-to-consumer communication efforts.
Teens’ Favorite Ways To Communicate With Friends, 2012-2018 [CHART]
A report from Common Sense Media offers data suggesting that teens are communicating less in-person than they used to, and more through digital means.
Full-Length Video Discovery [CHART]
This year one-third of survey respondents ages 13 and older said they use social media websites and apps to discover new movies, TV shows or other full-length video content.
Snapchat Growth, 2017-2019 [CHART]
This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017
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