This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Transparency has in the past been pegged by consumers as one of the core values that brands should embody.
It’s been a year since Facebook launched its ‘Watch’ video-on-demand service, which allows users to watch ad-supported original shows from independent studios.
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
This year, 77.4 million people in the US—or nearly a quarter of the population—will use Pinterest, a 7.0% increase from 2017, according to eMarketer estimates.
This year, 55.2 million people in the US will use Twitter. That’s 16.8% of the population and a 0.9% increase from 2017, according to eMarketer estimates.
This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.
This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017.
This infographic from 99Firms illustrates 30 case studies of how companies and brands are using Instagram Stories.
This infographic from PostPlanner illustrates 21 social media marketing tools to help social media managers be more effective and efficient.