![Customer Experience Responses [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Consumer-Experience-Responses-150x150.png)
In a reversal from past research consumers are more likely to share good experiences than bad ones.
Social Media Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of social media marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Email Is The Most Important Piece Of B2C Data [CHART]
![Email Is The Most Important Piece Of B2C Data [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Most-Valuable-B2C-Customer-Identification-Data-150x150.png)
B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.
Top App Installation Marketing Methods [CHART]
![Top App Installation Marketing Methods [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Top-App-Installation-Marketing-Methods-150x150.png)
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
Consumer Attitudes Toward Brands’ Social Media Behavior [CHART]
![Consumer Attitudes Toward Brands’ Social Media Behavior [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/consumer-attitudes-toward-brands-social-media-behavior-150x150.gif)
Nearly seven in 10 US internet users surveyed by social media analytics and monitoring service Sprout Social in April 2017 were annoyed when brands used slang on social media.
Most Effective Email List-Growth Tactics [CHART]
![Most Effective Email List-Growth Tactics [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/email-list-growth-tactics-150x150.gif)
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
Top B2B Headlines Shared On LinkedIn [CHART]
![Top B2B Headlines Shared On LinkedIn [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Top-Phrases-Starting-B2B-Headlines-150x150.jpg)
BuzzSumo’s research is based on an analysis of 10 million articles shared on LinkedIn. The following chart shows the top starting phrases for the headlines of the most shared articles on LinkedIn.
Top Facebook Headline Phrases [CHART]
![Top Facebook Headline Phrases [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Top-Headline-Facebook-Phrases-150x150.jpg)
In BuzzSumo’s survey of 100 million headlines, the three word phrases or trigrams that gained the most Facebook engagements (likes, shares, comments) were Will Make You, This Is Why, and Can We Guess. See the chart that includes the rest.
Best Way To Reach Baby Boomers [CHART]
![Best Way To Reach Baby Boomers [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/07/Best-Way-Advertisers-Reach-Boomers-150x150.png)
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
B2B Digital Marketing Priorities [CHART]
![B2B Digital Marketing Priorities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/B2B-Digital-Marketing-Priorities-150x150.png)
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Average Revenue Per User For Top Social Channels [CHART]
![Average Revenue Per User For Top Social Channels [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Average-Revenue-Per-User-Social-Sites-150x150.png)
Google raked in almost $7 per monthly active user from advertising on its sites.
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