14% of Hispanic listeners responded to an ad by making a purchase, while 26% visited a company’s website and 22% searched online for more information about a product or service.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
What types of sites get the most links from Pinterest?
Among smart phone owners, local directory apps are most popular for Restaurant and Automotive users (53 percent and 34 percent, respectively) while brand websites are most popular for Travel users (47 percent).
The average order value of website traffic from search in Q2 2012 was $90.40, almost 10% higher than traffic from email $82.72.
This heatmap of Google search engine results show where people focus their attention on a typical set of search results.
Smart phone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. 55%) on their devices.
Large majorities approaching 90% now use their mobile devices while watching conventional television.
Among the top 15 apps, 12 have a social and/or local component.
89% of smart phone owners and 84% of tablet users have immediate purchase intent and take action within 24 hours of their restaurant research. However 64% of smart phone and 44% of tablet users in Restaurants make a decision within an hour.