22% of smart phone searches were prompted as a result of watching TV. 17% were the result of seeing a TV commercial, and 7% from seeing a TV program.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.
When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.
76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action.
Google tools are front and center in the SEO world, a fairly unsurprising discovery, though the extent to which the industry leans on them is quite significant.
Small and medium-sized businesses and nonprofits admit that drumming up new customers is the concern most often giving them sleepless nights.
Roughly 40% of all Yelp searches come from their mobile apps.
eMarketer estimates mobile ad spending in Germany, including spending on banners, rich media, video and search, will rise nearly 85% this year to $225 million.
Lab 42 created this infographic to explain the types of technology people use when they travel.
75% of journalists say they want access to video from online newsrooms.