Search-engine optimization (SEO) is the digital marketing channel with the biggest impact on lead generation for both B2B and B2C companies.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Only 9% of the top tech blogs have ‘completely’ implemented rel=author by both adding the tag to their website and pointing to the author’s Google + account.
This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.
Registration during purchase is considered the most effective email list building tactic, with 60% considering it very effective.
46% admitted they have Googled their name within the past 24 hours.
49% of more than 28,000 consumers in 56 countries around the world surveyed in Q1 2012 said they had bought a grocery product online in the previous month.
22% of smart phone searches were prompted as a result of watching TV. 17% were the result of seeing a TV commercial, and 7% from seeing a TV program.
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.
When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.
76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action.