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You are here: Home / Archives for Search Engine Marketing

Search Engine Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Mobile-Only Online Activities By Gender [CHART]

Mobile-Only Online Activities By Gender [CHART]

There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.

July 13, 2012 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Email Marketing, Mobile Marketing, Online Behavior, Photo Marketing, Search Engine Marketing, Social Media Marketing, Technographics Tagged With: Chart, eBanking, eShopping, eTailing, Facebook, Gender, Instant Messaging, Men, Microblogging, Mobile Behavior, Mobile Search, Online Shopping, Pinterest, Retail Marketing, Shopping, Smart Phones, Statistics, Twitter, Visual Communications, Women

Difficulty & Effectiveness Of Conversion Tactics [CHART]

Difficulty & Effectiveness Of Conversion Tactics [CHART]

This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.

July 13, 2012 By David Erickson
Filed Under: Advertising, B2B Marketing, Content Marketing, Email Marketing, Event Marketing, Mobile Marketing, Multichannel Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing Tagged With: Chart, Direct Mail, Magazine Advertising, Newspaper Advertising, PPC, Search Engine Advertising, Search Engine Optimization, Statistics, Tactics, Trade Shows, Webinar Marketing

Lead Generation Content Funnel [ILLUSTRATION]

Lead Generation Content Funnel [ILLUSTRATION]

A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.

July 13, 2012 By David Erickson
Filed Under: B2B Marketing, Consumer Behavior, Content Marketing, Online Behavior, Search Engine Marketing, Web Development Tagged With: Cast Study Marketing, Conversions, eNewsletters, Illustration, Lead Generation, Newsletter Marketing, Research, Research Marketing, Webinar Marketing, White Paper Marketing

Landing Page Optimization Tactics For Balancing Lead Quality & Quantity [CHART]

Landing Page Optimization Tactics For Balancing Lead Quality & Quantity [CHART]

35% of companies require all fields to be completed on their website forms.

July 12, 2012 By David Erickson
Filed Under: B2B Marketing, Online Behavior, Search Engine Marketing, Web Development Tagged With: Chart, Landing Page Optimization, Lead Generation, Search Engine Optimization, Statistics, Website Design, Website Form Optimization

Factors That Influence Brand Buying Decisions By Gender [CHART]

Factors That Influence Brand Buying Decisions By Gender [CHART]

While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.

July 12, 2012 By David Erickson
Filed Under: Advertising, Consumer Behavior, Online Behavior, Search Engine Marketing Tagged With: Chart, Gender, Men, Newspaper Advertising, Online Reviews, Radio Advertising, Statistics, Television Advertising, Women

Global Paid Search Growth [CHART]

Global Paid Search Growth [CHART]

Global paid search spend rose 17% year-over-year and 5% quarter-over-quarter in Q2, details Covario in a July 2012 report covering its clients, who are primarily high-tech and consumer electronics firms.

July 10, 2012 By David Erickson
Filed Under: Advertising, Search Engine Marketing Tagged With: Chart, Search Engine Advertising, Statistics

Top Local Search Categories For Q1 2012 [TABLE]

Top Local Search Categories For Q1 2012 [TABLE]

Restaurants led all categories in local online searches in Q1 2012 on the YP Local Ad Network, per a July 2012 report from YP.

July 9, 2012 By David Erickson
Filed Under: Local Internet Marketing, Search Engine Marketing Tagged With: Automotive Marketing, Beauty, eTailing, Fashion Marketing, Financial Services Marketing, Health Care Marketing, Legal Marketing, Local Search Engine Marketing, Local Search Engine Optimization, Local SEO, Real Estate Marketing, Restaurant Marketing, Retail Marketing, Search Behavior, Statistics, Table, Wedding Marketing

Online Coupon Searches By Category [CHART]

Online Coupon Searches By Category [CHART]

Consumers searching online for coupons and savings are far more likely to be looking for store-centric deals than product-specific promotions.

July 9, 2012 By David Erickson
Filed Under: Online Behavior, Search Engine Marketing Tagged With: Chart, Coupons, eCoupons, eShopping, eTailing, Online Shopping, Retail Marketing, Search Behavior, Shopping, Statistics

Content For SEO [INFOGRAPHIC]

Content For SEO [INFOGRAPHIC]

Brafton created this infographic that illustrates why content is essential for search engine visibility.

July 9, 2012 By David Erickson
Filed Under: Content Marketing, eCommerce, Search Engine Marketing, Social Media Marketing Tagged With: Branding, Infographic, Search Engine Optimization, SMO, Social Search, Statistics

Effective Web Design [INFOGRAPHIC]

Effective Web Design [INFOGRAPHIC]

WDL created this infographic illustrating elements of effective web design while also surveying the employment market for web designers with comparable salaries.

July 6, 2012 By David Erickson
Filed Under: Blog Marketing, Content Marketing, Demographics, Search Engine Marketing Tagged With: Employment, Graphic Design, Infographic, Salaries, Statistics, Typography, Usability, Web Design

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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