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Search Engine Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Online Video Advertising Effectiveness [CHART]

Online Video Advertising Effectiveness [CHART]Rate this post via marketingcharts.com Digital video advertising can be equally or more effective than TV, say 64% of advertisers responding to a BrightRoll survey released in June 2012. An even greater proportion see digital video as equally or more effective than display (87%) and social media (69%). Digital video’s effectiveness […]

Actions Prompted by Mobile Finance Ads [CHART]

Actions Prompted by Mobile Finance Ads [CHART]Rate this post via emarketer.com In analyzing its clickthrough data on finance-related mobile ads, Millennial Media found that 54% of secondary actions prompted by finance ads consisted of enrolling, joining or subscribing, making it the most popular post-click action. Fifty-one percent of ads prompted mobile finance consumers to follow […]

Merchants’ Top 10 Most Valuable Online Channels, 2011 vs, 2012 [CHART]

Merchants’ Top 10 Most Valuable Online Channels, 2011 vs, 2012 [CHART]Rate this post via marketingcharts.com Email and search engine optimization (SEO) continue to provide the most value to merchants’ online strategies, per a [download page] Multichannel Merchant survey released in June 2012. Respondents gave email a mean rating of 8.42 on a 10-point scale (with […]

Travel Marketing Budget Changes [CHART]

Travel Marketing Budget Changes [CHART]Rate this post via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer.

Content Curation Objectives, 2011 & 2012 [CHART]

Content Curation Objectives, 2011 & 2012 [CHART]Rate this post via emarketer.com These days, almost all marketers are finding, filtering and sharing content, according to content curation services provider Curata. In a March 2012 poll of more than 400 US marketers and agencies that sold to business-to-business and business-to-consumer companies, Curata found that 95% had curated […]

Management’s Most Appealing Digital Marketing Functions [CHART]

Management’s Most Appealing Digital Marketing Functions [CHART]Rate this post via marketingcharts.com Global marketers are getting the green light from management to execute digital marketing campaigns, with 1 in 5 saying they have a mandate and budget, and another 42% saying they have strong interest and active support from line-of-business (LOB) leaders, according to a CMO […]

TV Activities Of Online Americans [CHART]

TV Activities Of Online Americans [CHART]Rate this post via emarketer.com Viacom Media Networks surveyed US internet users in January 2012 and found that many make TV watching social through on and offline means. Of respondents, 85% watched television in the same room as another person, while 61% searched for supplemental content online, 58% watched video […]

Travel Local Mobile Search & Display Ad Metrics [CHART]

Travel Local Mobile Search & Display Ad Metrics [CHART]Rate this post via emarketer.com A Q1 2012 report by mobile-local ad network xAd found that almost half of all local travel searches completed on a mobile device in the US were related to transportation. Travel agencies accounted for another 25% of searches, tours and attractions constituted […]

Mainstream & Niche Marketing Tactics [TABLE]

Mainstream & Niche Marketing Tactics [TABLE]Rate this post via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by […]