![How People Find Hospitality/Tourism Websites [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwemarkete_mAGdy.gif.scaled500-150x150.gif)
Rate this post via emarketer.com The highest percentage of respondents, 28%, said they arrived at a website by typing in a web address. But search was a close second, at 27%. Read the rest at eMarketer.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Revenue by First-Click vs Last-Click Attribution [CHART]
![Revenue by First-Click vs Last-Click Attribution [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwemarkete_jvuDi.gif.scaled500-150x150.gif)
Rate this post via emarketer.com First-click and last-click attribution models are easiest to measure, but their use can over- or under-credit an ad format’s influence on conversion activity. For instance, February 2012 data from Adobe measuring revenue per visitor to US websites, broken down by attribution model, showed that search generated 38% more revenue when […]
US Mobile Search Spending By Device, Q1 2012 [CHART]
![US Mobile Search Spending By Device, Q1 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwemarkete_cqfso.gif.scaled500-150x150.gif)
Rate this post via emarketer.com Search advertising continued its strong worldwide growth in Q1 2012, according to research from digital marketing solution provider IgnitionOne. The company found that global search ad spending grew 30% year over year, double the growth rate of Q1 2011. The figure was also the highest year-over-year growth rate for search […]
Most Valued e-Commerce Features [CHART]
![Most Valued e-Commerce Features [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_btqfB.jpg.scaled500-150x150.jpg)
Rate this post via marketingcharts.com Almost all online merchants see the value of keyword search as an website feature, finds the e-tailing group [pdf] in April 2012 survey results. Asking e-commerce executives to rate 50 features on a 5-point scale (with 5 being very valuable, and 1 being not at all valuable), the company found […]
Relevance Of Information Sources [CHART]
![Relevance Of Information Sources [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_sefDo.jpg.scaled500-150x150.jpg)
Rate this post via marketingcharts.com The Nielsen survey also asked respondents to identify which advertising and brand messaging platforms are the most relevant to them when searching for information about the products, finding that the relevancy results often mirrored the trust responses. Recommendations from friends and family again topped the list, at 90% of respondents, […]
Trust In Sources [CHART]
![Trust In Sources [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_jtoht.jpg.scaled500-150x150.jpg)
Rate this post via marketingcharts.com Global online consumers place the most amount of trust in earned media, and the least in ads served on mobile phones, finds Nielsen [download page] in an April 2012 report. An impressive 92% of consumers surveyed around the world said they trust earned media, such as word-of-mouth or recommendations from […]
US Search Spend, Q1 2011-Q1 2012 [CHART]
![US Search Spend, Q1 2011-Q1 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_FJEgF.jpg.scaled500-150x150.jpg)
Rate this post via marketingcharts.com US search spend increased 16% year-over-year in Q1 2012, while ROI grew 11% year-over-year, indicating room for increased spend, per an [pdf] April 2012 report from Adobe. In fact, the report predicts that search spend in the US will increase 10-15% for the rest of 2012. Mobile had a strong […]
Marketing Budget Changes Due To Attribution By Channel [CHART]
![Marketing Budget Changes Due To Attribution By Channel [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_valfo.jpg.scaled500-150x150.jpg)
Rate this post via marketingcharts.com More than half of marketers and agencies say that the primary impact of attribution on digital spending is an increase in spending on some digital channels, according to an April 2012 report from Econsultancy and Google Analytics. And the biggest beneficiaries of that increased spend appear to be search and […]
Top Online Agency Services [CHART]
![Top Online Agency Services [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_FbbEE.jpg.scaled500-150x150.jpg)
Rate this post via marketingcharts.com 83% of online marketing agencies offer social media marketing services, while an additional 7% plan to do so in the future, according to [download page] a HubSpot report released in April 2012. This is closely followed by the proportion who currently offer brand marketing, email marketing, and web design services […]
Mobile Search Ad Spending Up 221.1% [CHART]
![Mobile Search Ad Spending Up 221.1% [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpwwwmarketin_vvgfc.jpg.scaled500-150x150.jpg)
Rate this post via marketingcharts.com Paid search spending grew 30.3% year-over-year in Q1, according to an April 2012 report from IgnitionOne. This represents the highest growth rate for search ad spend of any quarter since Q4 2010 (35%), and the highest growth rate in a first quarter since before 2009. Mobile and tablet search continued […]