![Mobile-Only Online Activities By Gender [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/142456-150x150.gif)
There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Difficulty & Effectiveness Of Conversion Tactics [CHART]
![Difficulty & Effectiveness Of Conversion Tactics [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/chartofweek-06-19-12-150x150.png)
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
Lead Generation Content Funnel [ILLUSTRATION]
![Lead Generation Content Funnel [ILLUSTRATION]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/lead-funnel-example-150x150.png)
A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.
Landing Page Optimization Tactics For Balancing Lead Quality & Quantity [CHART]
![Landing Page Optimization Tactics For Balancing Lead Quality & Quantity [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/chartofweek-06-26-12-150x150.png)
35% of companies require all fields to be completed on their website forms.
Factors That Influence Brand Buying Decisions By Gender [CHART]
![Factors That Influence Brand Buying Decisions By Gender [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/142672-150x150.gif)
While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.
Global Paid Search Growth [CHART]
![Global Paid Search Growth [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/covario-global-paid-search-growth-in-q22012-july2012-150x150.png)
Global paid search spend rose 17% year-over-year and 5% quarter-over-quarter in Q2, details Covario in a July 2012 report covering its clients, who are primarily high-tech and consumer electronics firms.
Top Local Search Categories For Q1 2012 [TABLE]
![Top Local Search Categories For Q1 2012 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/yp-top-local-search-categories-q1-july2012-150x150.png)
Restaurants led all categories in local online searches in Q1 2012 on the YP Local Ad Network, per a July 2012 report from YP.
Online Coupon Searches By Category [CHART]
![Online Coupon Searches By Category [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/shopathome-online-consumer-coupon-searches-july2012-150x150.png)
Consumers searching online for coupons and savings are far more likely to be looking for store-centric deals than product-specific promotions.
Content For SEO [INFOGRAPHIC]
![Content For SEO [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/WhyContentForSEO_FINAL_2-150x150.png)
Brafton created this infographic that illustrates why content is essential for search engine visibility.
Effective Web Design [INFOGRAPHIC]
![Effective Web Design [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/effective_web_design-150x150.jpg)
WDL created this infographic illustrating elements of effective web design while also surveying the employment market for web designers with comparable salaries.
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