Search Engine Marketing
How People Find Consumer Electronics Reviews, September 2012 [CHART]
Consumers hungry for reviews are most likely to search for them online.
Read MoreCustomer Insights Via Social Media, January 2013 [CHART]
4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.
Read MoreHoliday eCommerce Traffic Sources, January 2013 [CHART]
Only 2% of traffic to retailers during the holiday season came from social networks.
Read MoreMobile Search Engine Traffic Market Share, Q4 2012 [CHART]
Mobile activity on Google far outpaced Yahoo and Bing.
Read MoreGoogle vs. Baidu: Global Search Engine Market Share, Q4 2012 [CHART]
Google retained its dominant global search engine market share lead in Q4 2012 with 86.5% share of spending, 93% share of impressions, and 67.7% share of clicks, as advertisers increased their spending on the search engine by 13% year-over-year.
Read MoreMost Exciting Digital Marketing Opportunities In 2013 [CHART]
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.
Read MoreGoogle Product Listing Ads vs. Text Search Ads, November-December 2012 [CHART]
Google Product Listing Ads (PLAs) outshone text ads for retailers in Q3, and that trend followed on into the holiday season (November 1 – December 31).
Read MoreTop Android Mobile Apps Of 2012 [CHART]
On Android, the Google Search app had the greatest number of average monthly unique users, followed by apps for Gmail, Facebook, Google Maps and YouTube.
Read MoreTop 10 Web Brands Of 2012 [CHART]
According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia.
Read MoreUS Retail Search Advertising Metrics For 2012 Holiday Season [TABLE]
Average return on ad spend crept up 1% from last year to $5.84, while conversion rates increased 4% to 2.84%, and average order value was up 3% to $109.46.
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