Search Engine Marketing
Online Video Ad Effectiveness By Channel, May 2013 [CHART]
75% of ad agencies responding to a BrightRoll survey believe that video is equally or more effective than TV, and that’s up from 64% who believed that to be the case in last year’s survey.
Read MoreLocal SEOs' Views On Social Media, May 2013 [CHART]
More than 8 in 10 respondents believe that social either works well for certain business types (57%) or that it is very powerful (25%), up from 76% last year.
Read MoreMobile Devices & Local Content, May 2013 [TABLE]
48% of mobile phone users accessed local content in December 2012, up from 42% a year earlier.
Read MoreGoogle+ Users By Country, Q2 2012 [TABLE]
More than 25% of internet users in 17 different countries accessed or posted on Google+ at least once a month that quarter.
Read MoreWays Online Video Viewers Learn About Digital TV Programming, March 2013 [TABLE]
More than one-quarter of online video viewers 18 and older were informed via social sites about TV shows they could watch on the web.
Read MoreAmericans' Daily Time Spent With Digital Media, 2010-2012 [TABLE]
US consumers spent an average of 37 minutes daily on social networks in 2012.
Read MoreSearch & Website Retargeting Goals, February 2013 [CHART]
Increasing on-site engagement was also a search retargeting goal for over two-thirds of media buyers and a site retargeting goal for over one-third.
Read MoreRetargeting Tactics Used By Media Buyers, February 2013 [CHART]
Site and search retargeting were tactics already in use by nearly all media buyers surveyed, whereas a significantly smaller 40% had started using FBX.
Read MoreChanges In Retargeting Budgets By Tactic, February 2013 [CHART]
The greatest percentage of media buyers (60%) expected to up their FBX investment.
Read MoreShare Of Marketing Budgets For Search Engine Optimization, May 2013 [CHART]
53% of the digital marketers surveyed from around the world said they devote less than 5% of their total marketing budget to optimization activities (including agency fees, professional services, and technology), up from 48% last year.
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