Though they sense these stories are spreading confusion, Americans express a fair amount of confidence in their own ability to detect fake news.
Search Engine Marketing Statistics & Trends
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64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
6 of the 10 most commonly-found problems are considered to be of the most severe variety, ranging from duplicate content and title tags to broken external links.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
There appears to be an epidemic of scary clown sightings around the world along with a corresponding rise in clown porn searches.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.