Nearly one-in-three U.S. adults (32%) say they often see fake political news online, while 39% sometimes see such stories and 26% hardly ever or never do.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Though they sense these stories are spreading confusion, Americans express a fair amount of confidence in their own ability to detect fake news.
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
6 of the 10 most commonly-found problems are considered to be of the most severe variety, ranging from duplicate content and title tags to broken external links.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
There appears to be an epidemic of scary clown sightings around the world along with a corresponding rise in clown porn searches.
81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.