Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
The Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion monthly, according to the breakdown, which cites comScore data.
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online.
This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.