Online Platforms For Which People Are Concerned About Privacy, June 2014 [CHART]

Chart - Online Platforms For Which People Are Concerned About Privacy

Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.

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Us Online Ad Revenue Share By Company, 2012-2016 [TABLE]

Table - Us Online Ad Revenue Share By Company

Facebook’s share of the US digital display market rose from 14.8% in 2012 and is projected to hit 21.5% this year.

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Marketers’ Most Popular Online Metrics, August 2014 [CHART]

Chart - Marketers

Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.

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Changing Marketing Media Mix, August 2014 [CHART]

Chart - Changing Marketing Media Mix

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.

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Influence Of Social Networks On Purchase Path By Funnel Position [CHART]

YouTube is strongest at both introducing new products and helping to close the sale in the last stage.

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Types Of Influences During Customer Journey [INFOGRAPHIC]

Infographic - Types Of Influences During Customer Journey

According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.

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Most Effective Inbound Marketing Tactics, August 2014 [CHART]

Chart - Most Effective Inbound Marketing Tactics

Respondents considered marketing content creation among their most effective inbound marketing tactics.

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Top Travel Search Categories For Google & YouTube, August 2014 [CHART]

Chart - Top Travel Search Categories For Google & YouTube

Video views of travel-related content on YouTube are growing rapidly, according to Google, with half of those views during 2012 and 2013 being for ads.

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