Search Engine Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Top 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]

Chart - Top 10 Marketing Channels That Prompt Phone Calls

Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.

The History of Online Advertising [INFOGRAPHIC]

History of Online Advertising

This infograph by PointRoll illustrates the history of online advertising.

How Frequently People Search For Local Businesses Via Mobile, 2013 & 2015 [CHART]

Chart - How Frequently People Search For Local Businesses Via Mobile

Local search has gone mobile, and recent research indicates that it’s critical for local businesses to have their mobile presence up to par.

Top Audience Targeting Types For Branding, May 2015 [CHART]

Chart - Top Audience Targeting Types For Branding

Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.