B2B eCommerce Website Features, November 2014 [CHART]

Chart - B2B eCommerce Website Features

66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.

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Most Effective Sources Of Data For Marketing, November 2014 [CHART]

Chart - Most Effective Sources Of Data For Marketing

The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).

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Influential Ad Channels Over Parents’ In-Store CPG Decisions, September 2014 [CHART]

Chart - Influential Ad Channels Over Parents

Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.

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Data Marketing & Ad Spending By Channel, November 2014 [CHART]

Chart - Data Marketing & Ad Spending By Channel

Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.

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Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]

Chart - Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications

Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.

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Mobile Voice Search Activities By Age Group, September 2014 [CHART]

Chart - Mobile Voice Search Activities By Age Group

55% and 41% of US teen and adult smartphone users conducted voice search daily, respectively.

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