Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers. But none are quite as popular as email.
Search Engine Marketing Statistics & Trends
e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.
This infographic from SERanking illustrates how people use voice search while on the go.
Pinterest has an ambitious visual search strategy, which has produced tools such as Shop the Look, which lets users select blue dots within a pin to find similar products, and Lens, a real-time visual search tool embedded in the camera of the Pinterest App (and elsewhere).
The fastest-growing category on Amazon this year is food and beverage, up 40.1%, with the health, personal care and beauty category close behind at 37.9%. While sales volume is still small, the uptick shows consumers are turning to ecommerce more often for everyday items and grocery shopping.
This infographic by NCC illustrates how companies are investing in marketing channels like video, social media, content marketing, search optimization, email marketing, advertising, and technology.
Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.
This infographic from SERanking illustrates when, what, where, why and how of mobile search behavior.
Almost 6 in 10 US shoppers believe that the search box is ‘extremely important’ when they’re shopping on a retailer’s website, mobile site or mobile app, and another 27% consider it ‘important.’
Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.