What Viewers Think About Super Bowl Commercials, 2008 vs 2015 [CHART]

Chart - What Viewers Think About Super Bowl Commercials

The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.

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Most Trusted Sources For News & Information, January 2015 [CHART]

Chart - Most Trusted Sources For News & Information

On a 9-point scale (where 9 represents the greatest amount of trust), 64% rated their trust in search engines a top-4 box score, with traditional media slightly behind at 62%.

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Brand Buzz Among Millennials & Minorities, 2014 [TABLE]

Table - Brand Buzz Among Millennials & Minorities

While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.

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Top Mobile Website Access Methods, January 2015 [CHART]

Mobile app consumption relative to the mobile web may be overstated.

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Best SMB Customer Acquisition Channels, January 2015 [CHART]

Chart - Best SMB Customer Acquisition Channels

28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.

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