Search Engine Marketing

Search Engine Marketing Statistics & Trends

e-Strategy Trends’ continually-updated collection of search engine marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

YouTube Viewers, 2018-2022 [CHART & PODCAST]

Chart: YouTube Viewers, 2018-2022

The number of YouTube viewers are expected to grow to 210 million by 2020. That’s a growth rate of 61.8% from 2018. During the following episode of the ‘Behind the Numbers’ podcast, eMarketer principal analyst Paul Verna talks about YouTube’s algorithm for video recommendations.

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Channels Used For Personalization [CHART]

Chart: Channels Used For Personalization

Some 71% of organizations – primarily based in the UK and Europe – undertake some form of personalization in their marketing activity, according to the latest Optimization Report (previously Conversion Rate Optimization Report) from Econsultancy and RedEye Optimisation.

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