Top Brands For Customer Loyalty, February 2015 [TABLE]

Table - Top Brands For Customer Loyalty

Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.

Primary B2B & B2C Revenue-Driving Channels, February 2015 [CHART]

Chart - Primary B2B & B2C Revenue-Driving Channels

B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year.

B2B Lead Conversion Rates By Channel, October 2014 [CHART]

Chart - B2B Lead Conversion Rates By Channel

3.63% of B2B leads generated from customer and employee referrals resulted in a sale.