Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%).
57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
YouTube is the most popular channel among all generations for product review videos.
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.
The percentage of American adults who read books has remained relatively unchanged in the past few years.
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.