Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
More than half of internet users are addicted to their digital devices—and it’s most common among younger users.
Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
US consumers spend an average of 35 hours per week watching live and timeshifted television.
US internet users are equally divided in their intentions to be plugged in or unplugged to the web while on vacation.