Most US internet users say they don’t trust social networks to protect their personal information. A May 2018 survey by Rad Campaign found that 61% of respondents had little to no trust in social networks. That compares with 53% in 2016, and 57% in 2014.
Millennials had higher incidences of being inspired by Instagram to make a purchase, though buying spurred by Snapchat was more evenly distributed by age.
30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.
This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening.
A declining yet substantial proportion of the US adult population does not use the internet. In fact, 11% of US adults do not go online, with that figure down from 15% in a previous analysis released 5 years ago.
Many US internet users, particularly younger ones, believe ads have become more relevant over the past two years, data from Adobe Digital Insights reveals.
This infographic by FieldBoom illustrateds twenty aspects of customer loyalty and why it is important to your business.
Seven in 10 Americans ages 50 and older own a smartphone, says the AARP in research, and those Americans are most likely to use their devices for messaging.
Seven in 10 Americans ages 50 and older own a smartphone, reveals the AARP in a report. That includes a majority (55%) of adults ages 70 and up.
Video game hardware sales grew by 19% last year to reach $6.9 billion, per a recent report from the Entertainment Software Association. So how many Americans actually own video game consoles? Nielsen provides some answers.