Generations

Generations Statistics & Trends

e-Strategy Trends’ continually-updated collection of generations research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Mobile Twitter User Demographics [TABLE]

via pewinternet.org As with our general Twitter usage findings, cell owners ages 18-24 are more likely than older cell owners to use Twitter within the context of their mobile devices—fully one in five 18-24 year old cell owners (22%) use Twitter on their phones, and 15% do so on a typical day. African Americans and…

Read More

Twitter Use By Generation, 2010-2012 [TABLE]

via pewinternet.org Twitter use within the overall population remained steady over the last year, and usage rates within most major demographic groups changed little over the same time period. The youngest adults (those between the ages of 18 and 24) are the primary exception to this trend—nearly one third of internet users in this age…

Read More

Twitter Demographics, 2012 [TABLE]

via pewinternet.org Several demographic groups stand out as having high rates of Twitter usage relative to their peers: African-Americans — Black internet users continue to use Twitter at high rates. More than one quarter of online African-Americans (28%) use Twitter, with 13% doing so on a typical day. Young adults — One quarter (26%) of…

Read More

Demographics Of Geo- & Location-Based Services [TABLE]

via marketingprofs.com Younger smartphone owners are more likely than older ones to use both location-based information services and geosocial check-in services: 80% of those age 18-29 use location-based services, compared with 75% of those age 30-49 and 64% of those age 50+. 23% of those age 18-29 use geosocial services, compared with 17% of those…

Read More

Spanish Facebook User Demographics [CHART]

via emarketer.com In February 2012, eMarketer estimated that the number of Facebook users in Spain grew nearly 50% in 2011 to 12.8 million. This year, the site’s 14.9 million users will account for just over 85% of all social networkers and half of all internet users in the country. According to April data from social…

Read More

Real-Time Mobile Activities, By Generation [CHART]

via emarketer.com Unsurprisingly, millennials are leading this real-time information-seeking trend. The frequent texters and savvy social networkers are using their devices to coordinate plans, find information and make decisions. It’s likely that the Gen X and Boomer generations will catch up with younger consumers, especially as smartphone penetration continues to grow among older consumers. The…

Read More

Mobile Finance Users By Generation [CHART]

via marketingcharts.com Consumers who engage with finance content and ads on their mobile devices (”mobile finance users”) are disproportionately young and male, and place a high value on brands, finds Millennial Media [download page] in a May 2012 study conducted in partnership with comScore. While 25-34-year-olds make up only 17% of the mobile audience, they…

Read More