Kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media.
While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.
Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.
A May study of US teens by security firm McAfee, for example, showed that teen internet users reported spending 13.5% of their online time on their smartphone.
Lemon created this infographic that takes a look at the connected consumer and how they behave online.
A number of promotional tactics appear to affect Millennial shoppers’ brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in June 2012.
Two-thirds of Americans believe it is better for both members of a household to work in paying jobs.
And a year-long Experian Simmons National Consumer Study, concluded last November, found one internet user in five had gone to online sports sites within the 30 days before being questioned.
61% of adults consider themselves a sports fan, according to a Marist Poll conducted in November 2011.