Generations
In-Store Retail Tech's Effect On Holiday Shopping Experiences By Generation, December 2012 [CHART]
Nearly two-thirds of 18- to 34-year-olds reported using their mobile phone for shopping this holiday season, and almost half said this made their phone a faster resource for accessing information than asking a store associate.
Read MoreOnline Retail Spending By Generation, December 2012 [CHART]
87% of the online population visited a retail site in November.
Read MoreOnline Shopping Behavior Of The Wealthy, December 2012 [TABLE]
Virtually all (98%) affluent consumers use the internet to shop and make purchases.
Read MoreThe Ages Of Social Media [INFOGGRAPHIC]
This infographic by Compete illustrates the age breakdown of the top social media sites.
Read MoreDevice Dependence By Age, December 2012 [CHART]
78% of 18-29-year-old social media users are very or extremely dependent on their mobile phones.
Read MoreMillennials & Branded Entertainment, December 2012 [CHART]
4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).
Read MoreMillennials & Customer Experience Feedback, December 2012 [CHART]
67% of American Millennials believe it’s their responsibility to share feedback with companies after a good or bad brand experience.
Read MoreIn-Store vs eShopping Preferences By Demographics, December 2012 [CHART]
59% of the Americans aged 18-64 surveyed online said they would rather make a purchase in-store than on their computer (31%).
Read MoreAttitudes Toward Information Gathering While On Vacation By Generation, March 2011 [CHART]
More than 57% of internet users ages 18 to 34 said they were influenced to purchase travel by their friends’ and followers’ recommendations.
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