Teens are avid social media users, but when it comes to their preferred methods of communication with friends, social networks barely register, per findings from a Common Sense Media report released in June 2012.
Gadget Ownership By Generation [CHART]Rate this post via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report […]
Online Seniors [INFOGRAPHIC]Rate this post via marketingprofs.com Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, […]
Tablet Users & New Buyers By Generation [CHART]Rate this post via marketingcharts.com 4 in 10 tablet users (defined as owners or regular users of a tablet) are between the ages of 35 and 64, per June 2012 survey results [pdf] from the Online Publishers Association. And that user base will only solidify over time: further […]
Smart Phone & Tablet User Demographics [CHART]Rate this post via emarketer.com Overall, tablet owners skewed slightly female, and the highest share by age, 24%, occurred within the 25 to 34 demographic. Read the rest at eMarketer.
eShoppers Who Have Purchased Due To Facebook Ads or Comments, by Generation [CHART]Rate this post via emarketer.com A June 2012 study from Reuters and Ipsos found that only 20% of US Facebook users said they had bought products because of ads or comments they saw on Facebook. Read the rest at eMarketer.
TV Advertising Influence Wanes With Age [CHART]Rate this post via marketingcharts.com Data from TVB’s “Media Comparisons 2012″ indicates that a plurality of respondents across all age groups believe that TV influences their purchase decisions the most. Interestingly, 18-34-year-olds are the most likely to report this (40.8%), with TV’s influence declining with age, to 36.5% of […]
Number Of Channels Used To Communicate With Service Providers By Generation [CHART]Rate this post via marketingcharts.com Millennials (aged 18-30) are using more channels than ever to contact financial service, telecom, travel, insurance, and healthcare providers, and they are spurring adoption of alternative channels such as SMS, smartphone applications, and social networks, finds a [download page] […]
Mobile Gamers By Generation [CHART]Rate this post via marketingcharts.com The average age of a US or UK mobile device owner who has played a game on the device in the past month (”mobile gamer”) is 39.5, while among those only playing games on a tablet, the average age is 44.7, per findings [pdf] from a […]